JETRO Switzerland Newsletter

The JETRO Switzerland Newsletter (formerly "JETRO Geneva Newsletter") is our office's monthly publication. It focuses on Swiss-Japanese relations and introduces our activities.

If you wish to receive the JETRO Switzerland Newsletter by email, please let us know by sending a message to swg@jetro.go.jp

2026 (Issues 184- )

Coming soon! 

2025 (Issues 183- )

Issue 192, October 2025
Articles: "Revealing the Discreet Beauty of Everyday Japanese Objects: Interview with Kaito Carasso, owner of Yugen Lab"; "Switzerland Forms Trade Alliance with 13 Small and Medium-sized Economies"; "EXPO 2025 in Osaka Wraps Up"; "Switzerland Tops WIPO's Global Innovation Index Once More".

Issue 191, September 2025
Articles: "Pioneering Soft Brain Interfaces for Neurological Care: Interview with Ludovic Serex, COO and co-founder of Neurosoft Bioelectronics"; "Key Findings of JETRO's 2025 Global Trade and Investment Report"; "2025 World Trade Organization (WTO) Public Forum"; "RIVR Robots Begin Food Delivery Trials in Zurich".

Issue 190, August 2025
Articles: "Europe's First Machida Shoten Ramen Restaurant Opens in Zurich: Interview with Alex Müller, General Manager at Machida Shoten Zurich"; "Switzerland is Hit With 39% US Tariffs"; "The EFTA-India Trade and Economic Partnership Agreement Enters into Force on 1 October 2025"; "Researchers from EPFL and Kyoto University Discover New Liquid for Hydrogen Storage". 

Issue 189, July 2025
Articles: ""Making matcha is a small ritual, a moment for yourself": Interview with Nicola König, co-founder of Yago Matcha"; "The Federal Council Opens Consultation Process on Switzerland-EU Package"; "SNB Lowers Key Interest Rate to 0%"; "Switzerland Reclaims Top Position in IMD's 2025 World Competitiveness Ranking". 

Issue 188, June 2025
Articles: "YamaSake: Where Swiss Innovation Meets Japanese Craft: Interview with Oliver Weibel, CEO of YamaSake"; "SECO Announces 0.8% GDP Growth for the First Quarter of 2025"; "Japan Passes Law Mandating Firms to Participate in CO2 Emissions Trading Scheme"; "NYK and Climeworks to Collaborate on CO2 Removal". 

Issue 187, May 2025
Articles: ""I select my suppliers with great care and personal commitment": Interview with Anika Rosen, founder and owner of Kamiya"; "Federal Councilor Ignazio Cassis Visits Japan"; "Switzerland and the US Conduct Trade Talks in Geneva"; "NEC Corporation to Relocate Digital Government and Digital Finance Headquarters to Zurich".

Issue 186, April 2025
Articles: ""Though still a niche product, sake's recognition is steadily increasing": Interview with Marc Nydegger, CEO of shizuku"; "Key Findings of JETRO's 2024 Survey on Foreign-affiliated Companies in Japan"; "Watches and Wonders 2025"; "World Expo 2025 in Osaka Has Officially Started!".

Issue 185, March 2025
Articles: ""For Swissoja, going organic was an obvious choice": Interview with Manuel Martinez, CEO at Swissoja SA"; "Martin Pfister Succeeds Viola Amherd in the Federal Council"; "Christian Schwarzenegger Awarded Imperial Japanese Order"; "Big Kaiser Becomes Global R&D Hub of Big Daishowa". 

Issue 184, February 2025
Articles: ""Our mission aligns perfectly with the current trends in clean energy": Interview with Aris Maroonian, founder and CEO at Neology"; "Ekiben Pop-up at Zurich Main Station"; "Results of the Federal Vote of 9 February 2025"; "SoftBank and OpenAI Agree to Form Joint Venture in Japan".

Issue 183, January 2025
Articles: ""Standards are making our world simpler and safer": Interview with Kyoko Sato, Director of Standards and Conformity Assessment at JETRO Geneva"; "Key Findings of JETRO's Survey on Business Conditions of Japanese-Affiliated Companies Overseas"; "Japanese Sake Brewing Now Figures on UNESCO Intangible Heritage List"; "Japanese Company Green Science Alliance and Innovation Park Biel/Bienne Sign Letter of Intent".

Newsletter issues published from 2009 to 2024 can be found here.