Impulse Event: Japan

Feb 02, 2018

JETRO, in collaboration with S-GE and the SJCC, is pleased to inform you about the following event:

“Impulse Event: Japan”

Date and Time: Tuesday, February 27th, 2018 13:45-17:20 (followed by a Japanese apero)

Place: Forum St. Peter, St. Peterstrasse 19, CH-8001 Zurich

Event language : English


Cost of participating: S-GE, JETRO and SJCC Members: free

Non-Members: CHF 60.- 


Registration deadline: Feb 20, 2018 05:00 PM 



13:15 – 13:45 ǀ Welcome Coffee 


13:45 – 13:55 ǀ Opening remarks and Swiss-Japan Bilateral Relationship 

Martina Gmür

Head of Export Promotion, Debuty CEO

Switzerland Global Enterprise


Masashi Nakazono

Director General

JETRO Geneva (The Japan External Trade Organization)


13:55 – 14:15 ǀ Switzerland-Japan bilateral relationship

Eric Jakob

Ambassador and Head of the Promotion Activities Directorate

SECO (State Secretariat for Economic Affairs)


14:15 – 14:35 ǀ Tourism: Efforts deployed by Japan to welcome its 40 million visitors towards 2020 (TBC)

Rieko Nakayama

General Manager

JNTO (Japan National Tourism Organization) Paris


14:35 – 14:55 ǀ ICT: Experience of a Swiss company in Japan 

ICT is a leading industry in Japan that offers great opportunities to Swiss companies.

Thomas Seiler




14:55 – 15:15 ǀ Infrastructure: What can be done in Japan to improve infrastructure? 

Selim Grobéty

Vice President Business Development

Plumettaz SA


15:15 – 15:50  ǀ Coffee Break 


15:50 – 16:05 ǀ How does the new EU-Japan EPA affect the competitiveness of Swiss companies? 

Patrick Ziltener

Prof. Dr.  University of Zurich


16:05 – 16:25 ǀ Retail: M-Industry’s Trials and Tribulations in Japan: A comprehensive approach to Market Entry 

Noel Matos

Head Strategic Internationalisation



16:25 – 16:45 ǀ Pharma/Medtech: how Swiss SMEs can compete with local companies in the highly regulated Japanese Medtech sector 

Andreas Renfer

Sales Director

Ziemer Ophthalmic Systems AG


16:45 – 17:15  ǀ Panel discussion 


17:15 – 17:20  ǀ Closing remarks 

Martin Herb


SJCC (Swiss-Japanese Chamber of Commerce)


17:20 – 19:00  ǀ Cocktail with Networking