JETRO Switzerland Newsletter

The JETRO Switzerland Newsletter (formerly "JETRO Geneva Newsletter") is our office's monthly publication. It focuses on Swiss-Japanese relations and introduces our activities.

If you wish to receive the JETRO Switzerland Newsletter by email, please let us know by sending a message to swg@jetro.go.jp

2025 (Issues 183- )

Issue 191, September 2025
Articles: "Pioneering Soft Brain Interfaces for Neurological Care: Interview with Ludovic Serex, COO and co-founder of Neurosoft Bioelectronics"; "Key Findings of JETRO's 2025 Global Trade and Investment Report"; "2025 World Trade Organization (WTO) Public Forum"; "RIVR Robots Begin Food Delivery Trials in Zurich".

Issue 190, August 2025
Articles: "Europe's First Machida Shoten Ramen Restaurant Opens in Zurich: Interview with Alex Müller, General Manager at Machida Shoten Zurich"; "Switzerland is Hit With 39% US Tariffs"; "The EFTA-India Trade and Economic Partnership Agreement Enters into Force on 1 October 2025"; "Researchers from EPFL and Kyoto University Discover New Liquid for Hydrogen Storage". 

Issue 189, July 2025
Articles: ""Making matcha is a small ritual, a moment for yourself": Interview with Nicola König, co-founder of Yago Matcha"; "The Federal Council Opens Consultation Process on Switzerland-EU Package"; "SNB Lowers Key Interest Rate to 0%"; "Switzerland Reclaims Top Position in IMD's 2025 World Competitiveness Ranking". 

Issue 188, June 2025
Articles: "YamaSake: Where Swiss Innovation Meets Japanese Craft: Interview with Oliver Weibel, CEO of YamaSake"; "SECO Announces 0.8% GDP Growth for the First Quarter of 2025"; "Japan Passes Law Mandating Firms to Participate in CO2 Emissions Trading Scheme"; "NYK and Climeworks to Collaborate on CO2 Removal". 

Issue 187, May 2025
Articles: ""I select my suppliers with great care and personal commitment": Interview with Anika Rosen, founder and owner of Kamiya"; "Federal Councilor Ignazio Cassis Visits Japan"; "Switzerland and the US Conduct Trade Talks in Geneva"; "NEC Corporation to Relocate Digital Government and Digital Finance Headquarters to Zurich".

Issue 186, April 2025
Articles: ""Though still a niche product, sake's recognition is steadily increasing": Interview with Marc Nydegger, CEO of shizuku"; "Key Findings of JETRO's 2024 Survey on Foreign-affiliated Companies in Japan"; "Watches and Wonders 2025"; "World Expo 2025 in Osaka Has Officially Started!".

Issue 185, March 2025
Articles: ""For Swissoja, going organic was an obvious choice": Interview with Manuel Martinez, CEO at Swissoja SA"; "Martin Pfister Succeeds Viola Amherd in the Federal Council"; "Christian Schwarzenegger Awarded Imperial Japanese Order"; "Big Kaiser Becomes Global R&D Hub of Big Daishowa". 

Issue 184, February 2025
Articles: ""Our mission aligns perfectly with the current trends in clean energy": Interview with Aris Maroonian, founder and CEO at Neology"; "Ekiben Pop-up at Zurich Main Station"; "Results of the Federal Vote of 9 February 2025"; "SoftBank and OpenAI Agree to Form Joint Venture in Japan".

Issue 183, January 2025
Articles: ""Standards are making our world simpler and safer": Interview with Kyoko Sato, Director of Standards and Conformity Assessment at JETRO Geneva"; "Key Findings of JETRO's Survey on Business Conditions of Japanese-Affiliated Companies Overseas"; "Japanese Sake Brewing Now Figures on UNESCO Intangible Heritage List"; "Japanese Company Green Science Alliance and Innovation Park Biel/Bienne Sign Letter of Intent". 

2024 (Issues 173- 182)

Issue 182, November-December 2024
Articles: ""I think we need an economy where nature is not capitalized on": Interview with Nicolas Freudiger, CEO and co-founder of ID Genève"; "Results of the Federal Vote of 24 November 2024"; "JETRO Opens an Office in Kyiv, Ukraine"; "Increasing Number of Foreign M&A Bids Are Targeting Japanese Companies". 

Issue 181, October 2024
Articles: ""Integrating my heritage's aesthetics into Switzerland feels natural": Interview with Yuichi Kodai, architect and co-founder of Kodai and Associates"; "Shigeru Ishiba is Japan's New Prime Minister"; "Swiss National Bank (SNB) Cuts Key Interest Rate to 1%"; "Switzerland Named Most Innovative Country by WIPO Again". 

Issue 180, September 2024
Articles: ""We are fascinated by the art of Japanese koji fermentation": Interview with Caroline Kulangara, founder of Brauerei Ferment"; "Results of the Federal Vote of 22 September 2024"; "Highlights from the 2024 Top 100 Swiss Start-Up Awards"; "Tokyo-based Start-Up Sakana AI Gets Major Investment Boost by US Chipmaker Nvidia".

Issue 179, August 2024
Articles: ""We believe that "keeping tradition" is "making new things": Interview with Yumiko and Clément Philippe, Managers at Mono ni kokoro"; "Swiss President Viola Amherd Visits Japan"; "Key Findings of JETRO's Global Trade and Investment Report 2024"; "Terra Drone and Innovation Park Zurich to Pursue Drone R&D Together".

Issue 178, July 2024
Articles: ""Japanese pop culture in Switzerland has matured & diversified": Interview with Mr. Pierre-André Grasseler, Marketing Manager at Genki Corp."; "An Investment Vision for Japanese Health Care Start-Ups"; "SECO's 2022 FTA Monitor Has Been Published"; "Partnership between IBM and Japan's AIST Aims to Develop a 10,000-Qubit Quantum Computer".  

Issue 177, June 2024
Articles: "Exploring Cutting-edge Technologies and Innovations: Interview with Mr. Tsuyoshi Aomi, Chief Executive Officer at AOMI Precision"; "Results of the Federal Vote of 9 June 2024"; "Survey: Japanese Companies Report Negative Impact of Weak Yen on Profits"; "Japan-EU Agreement on Hydrogen Demand and Supply".

Issue 176, April-May 2024
Articles: "The Appeal of Switzerland is still not well known in Japan: Interview with Mr. Susumu Tanaka, new Director General at JETRO Geneva"; "Key Findings of JETRO's 2023 Survey on Japanese Affiliated Companies in Europe"; "ECHR Ruling: Switzerland's Climate Policy Violates Human Rights"; "Japan Increases Investment in Chipmaker Rapidus".  

Issue 175, March 2024
Articles: "On a Mission to Share Japanese Sake Culture in Switzerland: Interview with Mrs. Cristina Volpi, Co-founder of Kitsune Trading"; "Results of the Federal Vote of 3 March 2024"; "The Return of the Geneva International Motor Show"; "Farewell Message by Director General Shiro Takegami".  

Issue 174, February 2024
Articles: "Hidden Champion in the Field of Specialized Grinding Machines: Interview with Mr. Beat Schweizer, Area Sales Manager at Mägerle AG Maschinenfabrik"; "Key Findings of the 2024 Swiss Venture Capital Report"; "Wagyu and Hokkaido Scallop Tastings to Celebrate 160 Years of Cooperation between Japan and Switzerland"; "JETRO Geneva and Greater Geneva Bern Area-Webinar about the Battery Ecosystem in Western Switzerland".  

Issue 173, January 2024
Articles: "A positive impact through sustainable and healthy food practices: Interview with Ms. Azusa Kozma, Director, and Ms. Haruno Sakurada, managing member at Japanese Food for GOOD Sàrl"; "Switzerland abolishes industrial tariffs"; "World Economic Forum (WEF) 2024 in Davos"; "Japan plans to dispatch solar-powered 5G mobile base stations"; "JETRO debuted new pitch stage and events at CES 2024".

Newsletter issues published from 2009 to 2023 can be found here.