Business ExpandingAstartt Commercial & Trading ( “Xingyuan” ), a company engaged in the import and sale of Japanese products, has established an office in Tokyo

Xingyuan was established in 2020, with over 10 years of Sino-Japan trading experience prior to that. With a focus on high-quality products from Japanese SMEs, the company operates under the philosophy of “serving as a bridge between Japanese SMEs and the Chinese market.”

Xingyuan imports and sells regional specialties from across Japan, including those from Iwate, Miyagi, Yamagata, Niigata, Kanagawa, Toyama, and Kitakyushu. Its promotional activities include participation in trade fairs in China, live commerce, VIP salons, and various events. The company distributes products to department stores and specialty retail chains in Dalian and also sells directly to consumers through its own stores and e-commerce platforms.

In March 2024, Xingyuan established a Japanese subsidiary, Astartt (Japan) Commercial & Tranding Co., Ltd. ( “Xingyuan Shoji”), in Shibuya, Tokyo, to serve as a procurement base.

In expanding its operations in Japan, JETRO’s Invest Japan Business Support Center (IBSC) provided comprehensive support to the company. This included consultation on company registration and visa procedures; provision of information on available incentives; introduction to certified administrative scriveners; assistance with participation in business matching events; and support for obtaining a Business Manager visa.