Business ExpandingContinuum.Social Inc., a Canadian company that develops geolocation smartphone applications, establishes a Japanese subsidiary in Tokyo
Jun 12, 2025
Continuum.Social Inc.
is a Canadian company that develops geolocation smartphone applications. Using augmented reality (AR), the company places unique gamified Cyber Trophies in real-world locations, allowing tourists to visit these spots and compete for the number of trophies collected, as well as earn digital souvenirs and rewards. It positions Japan as a key market for its business expansion.
- Establishment
- 2024/08
- Destination
- Tokyo
- Digital & AI
- Tourism & Hospitality
-
Canada
The company was established in Toronto, Canada, in November 2021. The product launched in April 2023 allows users to place VR digital twins of real-world structures (Cyber Trophies) on a map within the app. When users visit those locations in the real world, they can collect Cyber Trophies on the app. By exploring tourist spots and iconic locations in the city, app users can gather Cyber Trophies as a collection and enjoy various rewards and benefits.
Gamified digital souvenirs and rewards revitalize tourism and event venues, attract tourists for local governments, the tourism industry, and local businesses, and contribute to regional revitalization.
To assist with establishing the company's Japanese subsidiary, JETRO’s Invest Japan Business Support Center (IBSC) provided business matching with public transportation operators and official tourism organizations in Japan, and arranged meetings with local governments.
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JETRO IBSCs are located in Japan's major business hubs and provide one-stop support and service to foreign firms seeking to set up or expand business in Japan. The centers, which provide free temporary office space, consultation with expert advisors and access to a wealth of business information, tailor support according to the specific needs and phase of development of each firm.
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