Business ExpandingCHEUNG'S BROTHERS ENTERPRISES , a developer and producer of the first Hong Kong-based craft gin brand, Perfume Trees Gin, establishes a Japanese subsidiary in Hokkaido
Apr 21, 2025
CHEUNG'S BROTHERS ENTERPRISES
provides Perfume Trees Gin primarily for premier hotels, such as Mandarin Oriental Hong Kong, InterContinental Hotel, Marriott Hotel, Grand Hyatt Hotel, Four Seasons Hotel, The Ritz-Carlton Hotel Hong Kong, Cordis Hotel Hong Kong, The Fullerton Hotel Hong Kong, The Repulse Bay by Peninsula, and other hotels, and high-end restaurants and bars, and also sells it through online shops.
- Establishment
- 2020/08
- Destination
- Hokkaido
- Services
-
Hong Kong
CHEUNG'S BROTHERS ENTERPRISES was established in 2017 and is a leading company in the production and sale of craft gin originating from Hong Kong. The company manufactures and packages its products at distilleries and factories in the Netherlands, with the finished goods being transported to Hong Kong.
Upon deciding to relocate its production line to Asia, the company chose to expand into Japan, attracted by the country's rich natural environment, pure water, established drinking culture, and its potential as a promising market.
In the company setting up its Japanese subsidiary, JETRO’'s Invest Japan Business Support Center (IBSC) assisted in arranging meetings with relevant local governments and offering consultations on registration, visas, taxation, liquor manufacturing licenses, etc., as well as supporting public relations efforts.
Fermentation equipment moved in (Left), Wooden fermentation tank made by craftspeople from Tokushima (Right)
The distillery underneath Asahidake of Mount Daisetsu
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