Business ExpandingInnovar Ag, a U.S. company developing chemical fertilizer additives, establishes a representative office in Tokyo

The company offers specialized strategies and related products that addresses environmental stewardship, agronomic expertise, and economic efficiency. Its developed chemical fertilizer additives improve nutrient use efficiency of crops and reduce greenhouse gas emissions in agriculture.

The company's products are mainly made up of nitrogen stabilizers, soil fertility enhancers, and various other fertilizer products. Nitrogen stabilizers are effective in suppressing ammonia volatilization, reducing nitrous oxide, and even reducing nitrate leaching, while soil fertility enhancers increase soil nutrients and contribute to improving soil structure so that the nutrients necessary for crop growth are secured. These solutions have been extensively tested and validated not only in laboratories, but also in the field. In addition, the company's proprietary "PENXCEL™ Technology," a blending technology developed exclusively for fertilizer additives, allows ingredients to quickly penetrate fertilizer granules, resulting in highly concentrated and even fertilizer production. The company's facility in Illinois maintains rigorous manufacturing processes by using high-quality, environmentally safe ingredients and implementing fully automated processes that eliminate contamination and errors.

To assist with setting up the company's representative office, JETRO's Invest Japan Business Support Center (IBSC) provided consultation on company establishment (registration and visa), a list of service providers, business matching opportunities, recommendation for events, and other support.