Business ExpandingBERTEX GLORY, a Chinese company that develops blockchain technology, establishes a Japanese subsidiary

BERTEX GLORY founded in Beijing in 2020 is a developer of blockchain hardware technology. Its core business is to tokenize real-world assets (RWA) using blockchain technology and provide digital transformation services for airlines, hotels, multinational travel companies, etc.

Using Web3 and blockchain technology, the company provides its customers with a Baas/PaaS platform, and by using NFT and data on the chain, the platform allows them to visualize marketing budgets and to shift their marketing approach from cost-centric to profit-centric. It can also propose a decentralized ID solution. Specifically, offline consumption, point marketing, customer loyalty, and personal credit management can be organically integrated with blockchain and NFT to restructure the existing Internet advertising marketing model to increase efficiency and reduce costs. In August 2023, it established BLORY K.K. in Tokyo to develop blockchain-related businesses in the Japanese market. The Japanese base is engaged in planning, research, development, design, manufacturing, sales, maintenance, leasing, rental, and import/export of computer software and hardware.