Business Expanding Jforward, a U.S.-based promotional business that bridges between Japan and the U.S., establishes a Japanese subsidiary in Tokyo

In September 2022, the company established its subsidiary Jforward K.K. in Tokyo to enhance and make maximum use of the promotion business by Japanese companies and governments. In particular, the company holds the event "JAPAN Fes New York" more than 20 times a year in total, mainly in Manhattan, with the number of visitors reaching 300,000 in total annually. The greatest feature of the event is that it will also link the New York local community centered on "JAPAN Fes New York" with "UMAMI SQUARE" and "UMAMI GALLERY" to provide Japanese companies and governments with sales promotion and test marketing opportunities targeting US consumers and create points of contact for overseas promotion.

When the company established its Japanese base, JETRO Invest Japan Business Support Center (IBSC) provided market information, consultation (registration, visa, tax), and introduced service providers.