Business ExpandingPendo, a provider of solutions to optimize software products, establishes a Japanese subsidiary and expands its business

Dec 05, 2022

PendoExternal site: a new window will open. 's mission is to "improve the world's product experience with software" and provides a product platform that brings software closer to users' expectations.


  • ICT
  • USA

Compared to the easy-to-use cell phone apps that users use every day as consumers, business apps and software still have room for improvement, and Pendo is helping companies meet these growing user expectations. "Pendo" is the only platform that combines granular product analytics with in-app guides and user feedback to support smooth new software introduction and retention, as well as to facilitate the utilization of existing software.

For example, ISVs (Independent Software Vendors) can use "Pendo" to help their product teams combine qualitative and quantitative insights to smoothly improve their products. And for companies deploying internally developed software or SaaS, on-boarding, training and support can be conducted within the tools employees use in the workplace, allowing IT and HR teams improve employee proficiency and increase the ROI on software investments. In addition, internal DX personnel can use "Pendo" data to streamline and optimize software use.

Founded in 2013 in Raleigh, North Carolina, Pendo has grown to more than 900 employees with offices in seven locations worldwide. The company has over 2,600 customers, including and Trend Micro, and ”Pendo” is also introduced by many "Fortune 500" companies. The Japanese subsidiary, Japan KK, began operations in November 2020 and is expanding its business with a 100% partner model. Kiyomitsu Takayama, Country Manager of the Japanese subsidiary, also serves as President of the Japan Digital Adoption Association (JDIAA) established for the Digital Month in October 2022, and will focus on supporting DX in Japan.

In the company's business expansion in Japan, JETRO's Invest Japan Business Support Center (IBSC) introduced service providers (accounting firms and banks).

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