Business ExpandingAppTweak S.A., an app marketing company, celebrates their second year in Tokyo.

Jun 08, 2022

AppTweak S.A.External site: a new window will open. ("AppTweak"), founded in 2014 in Belgium, is a leading ASO (App Store Optimization) tool for apps and games. AppTweak supports over 1,700 app developers and game publishers worldwide including Rakuten, Amazon and Uber.

The company’s tool provides actionable insights to help apps and games increase their visibility across the app stores and ultimately gain more organic downloads.

  1. (Note)

    Organic downloads: downloads made by users through searches in app stores without being influenced by any specific sources such as advertisements.


  • ICT
  • Belgium

As an ASO pioneer, AppTweak uses cutting-edge technology to collect insightful and accurate data from the app stores. Using deep-learning models, they use this data to provide innovative KPIs and actionable insights. Marketers across industries use these insights to audit, optimize and measure their mobile app performance every day.

Trusted by over 1,700 customers, AppTweak supports mobile leaders including Namco Bandai, Rakuten, EA Games, Paypal, Goldman Sachs, Amazon, Expedia, Uber, TripAdvisor, and Adobe.

Named one of the fastest growing technology companies in the world, AppTweak is a recognized leader in the app marketing sector, with an impressive four-year revenue growth rate of 463%, and awarded for "ASO Tool of the Year" at the App Promotion Summit 2021 in Berlin.

AppTweak established "AppTweak Japan GK" in Tokyo in July 2021 to better accommodate Japanese customers and further develop the market. With the expansion, the company now offers tools, customer support, and consulting services in Japanese for local app developers and marketers.

Upon establishing its Japanese subsidiary, JETRO's Invest Japan Business Support Center (IBSC) provided assistance including consultations on registration, tax and labor, provision of IBSC facilities, and introduction of service providers.

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