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Latest UpdatesWork management application provider Asana, Inc. steadily expands its business in Japan

Sep 04, 2020

Logo of Asana, Inc.

Asana, Inc.External site: a new window will open. , founded in 2008 in San Francisco, California, USA, is a privately held unicorn company whose corporate valuation has reached 1.5 billion dollars within 10 years after its foundation.

Using its cloud-based applications, the company develops and sells Asana, which provides customers with solutions for work management from business planning to individual employee duties in one place and real-time monitoring of business progress. Asana is interoperable with more than 100 existing applications including Google Drive, Slack, Dropbox, etc., enabling hassle-free implementation for customers. By visualizing details of work content and status updates, Asana enables colleagues and supervisors to grasp at a glance “who is doing what by when,” something difficult to see in the conventional teleworking environment.

Another strength of Asana is that it is not only a task management tool, but also allows the human resources and administrative departments to use it to properly gauge and evaluate the performance of the entire project and individual employees. It is one reason why Asana has been adopted by many well-known companies and organizations in the United States and around the world, including many in Japan. Employees can acknowledge their personal growth and development through active communication with their supervisors and colleagues and frequent feedback, regardless of their work locations.

In response to the growing number of corporate customers in Japan since 2013, they established Asana Japan K.K. in Tokyo in March 2019 to strengthen its customer support and expand its customer base. In March 2020, they relocated the office to accommodate more staff.

Upon establishing the company in Japan, theJETRO's Invest Japan Business Support Center (IBSC) provided information on the Japanese market and introduced service providers (recruitment agencies).