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Latest UpdatesHQG Limited, operator of Chinese cross-border EC platform Kaola, establishes company in Tokyo

Jun 06, 2019

HQG Limited is a Chinese enterprise that operates the major cross-border EC platform "Kaola.External site: a new window will open." Its parent company NetEase Inc., which was founded in 1997 and is listed on NASDAQ, operates one of China’s four largest portal sites.

Logo of Kaola.

HQG Limited launched service in January 2015. The company mainly provides baby and maternity goods, cosmetics, apparel, home appliances and perishables for domestic consumers in China in the EC site. Currently, it deals with more than 100 companies in about 80 countries, handling hundreds of millions of items. Japanese-made goods dominate sales on Kaola, mainly in cosmetics, baby goods and daily necessities. HQG Japan Co., Ltd. was established in Tokyo in November 2017 to expand procurement of Japanese products.

At a press conference introducing its strategy of business collaboration with six Japanese companies in Tokyo on October 13, 2017, CEO Zhang Lei announced plans to purchase products worth around 500 billion yen in Japan over the next three years. The company established an office in Shinagawa, Tokyo in April 2018 to develop business in Japan.

To assist with the establishment of the company’s base in Japan, the JETRO Invest Japan Business Support Center (IBSC) provided temporary office space and consultation(on company registration, visa, tax matters and trade activities). The IBSC also reffered local service providers(tax accountant, real estate agency and logistics company).