Investing in Japan
Latest UpdatesChinese health-related product manufacturer Yang Sheng Tang Group Ltd. establishes Japanese subsidiary in Tokyo
Jun 10, 2019
Since its founding in Hangzhou, China in 1993, Yang Sheng Tang Group Ltd. has expanded its business in the field of beverages, food, dietary supplements, cosmetics and health products. Currently, the group has 30,000 employees and is enjoying growing sales with 10 factories and approximately 600 sales bases in China. It is also developing sales channels overseas with bases in the United States and Hong Kong.
The company established Yang Sheng Tang Japan Corporation in November 2016 in order to conduct joint research and development on cosmetics with Japanese companies partnered with the group. In tandem with the announcement of this investment, the company introduced a series of skin care products such as a moisturizing mask, moisturizer and moisturizing cream based on 100% natural birch sap. It launched a pop-up store for a limited time at Isetan Shinjuku Main Store and conducted sales online. The company outsources cosmetics production to a partner Japanese company, and the white birch sap series, promoted as "made in Japan," is well received by Chinese consumers. With the move of its local office to the Marunouchi district of Tokyo in February 2019, operations in Japan went into full swing.
To assist with the establishment of the company's base in Japan, the JETRO Invest Japan Business Support Center (IBSC) provided consultation（on company registration, visa, tax and labor matters）and information (on market overview, and incentive programs. The IBSC also referred local service providers (lawyer, certified legal specialist for company registration and visa application, tax accountant, social insurance labor consultant, real estate agency and bank.