Latest Updates ÏDKIDS.COMMUNITY, developer of French children’s and baby clothes brand ”Okaïdi/Obaïbi,” establishes Japanese corporation in Tokyo
Apr 03, 2018
ÏDKIDS.COMMUNITY operates approximately 1,100 stores across the globe in 70 countries through the children’s and baby clothes manufacturing and retail group SPA, which was established in France in 1996. In addition to the clothing brand, they are currently developing new lines of business such as games, toy shops, magazines and daycare centers. All of these brands are linked by a strong CSR (corporate social responsibility) commitment, acting to make a better world for growing children (Act for kids).
The company established IDJapan in Tokyo in January 2017 for the purpose of pioneering new markets as they regard Japan as a highly competitive and compelling market.
They opened their first stores in Aeon Mall Makuhari Shin-Toshin (Chiba Prefecture) and Aeon Lake Town mori (Saitama Prefecture) in April of the same year.
They also opened their stores in LaLaport Tachikawa Tachihi (Tokyo Metropolis) and Aeon Mall Kofu Showa (Yamanashi Prefecture) in November of the same year.
"Okaïdi Obaïbi," the children's and baby clothing brand, consists of clothes, accessories and shoes designed for newborns to 14-year-olds with French taste. It features environmentally friendly materials, functionality and durability and is designed based on ergonomics to be easy to wear from infants to older children.
In the future, they plan to expand their locations into the metropolitan area as well as open new street-level stores in the center of the city, with the aim of bringing the total number of stores to 80 in five years.
For the establishment of its Japan base, the JETRO Invest Japan Business Support Center (IBSC) provided consultation on registration, visa, taxation and labor matters as well as advice by industry-specific advisors, referral to service providers (real estate companies and recruitment agencies), market information and PR support.