Investing in Japan
Latest UpdatesUS consulting firm Guidepoint establishes LLC in Tokyo
Jul 12, 2018
Guidepoint is an American consulting company founded in 2003 in New York. It provides advice on addressing challenges for investment and business decision makers over the telephone and through conferences and custom events, in liaison with industry experts and consultants. Guidepoint has more than 400,000 experts across 177 countries in 110 fields, including healthcare, energy, media and telecommunications, finance and business, consumer goods and services. It has provided consulting services (in sales, marketing, R&D, M&A, innovation, finance, business strategy and regulation, etc.) to more than 700 companies and 12,000 users.
In addition to its headquarters in New York, the company has bases in London, Hong Kong, Shanghai, Singapore and Seoul. The company provides 24-hour support throughout the year through teams deployed on three continents, which enable them to select experts immediately upon completing contracts and provide consulting services quickly.
The company has so far launched a Japanese support team in the Singapore base and has provided services to Japanese companies that are expanding overseas. It decided to set up a company in Japan in light of the growing needs among companies to seek for consultation services to outside company in response to the growing demand for the work reform in Japan.
It established Guidepoint LLC in Tokyo in October 2017. The Japanese subsidiary started operations in FY2018 in WeWork, within the Marunouchi district. WeWork is a coworking space company, headquartered in New York, that fits Guidepoint's open-innovation business model. With the establishment of the Japanese corporation, Guidepoint plans to acquire new customers and to reinforce its support for Japanese companies.
For establishing the Japanese corporation, the JETRO Invest Japan Business Support Center (IBSC) provided temporary office space; introduced service providers such as service offices and recruitment agencies; provided market and incentive information; and gave advice related to real estate.