Comments by the speakers: "Japan Business Strategy Forum 2006" in Santa Clara CA, USA on November 7

The following are some comments which some of the speakers made at the Japan Business Strategy Forum 2006 in Santa Clara held on November 7, 2006.
Big rewards

"Japan is the perfect environment for web-based and information technology foreign investment. There is an abundance of highly qualified researchers and engineers, and its consumers are early adopters."
Mr. Paul Misener VP for Global Public Policy, Amazon.com

"You have to be able to demonstrate to Japanese companies that what you are offering has a compelling value proposition. If you do that successfully, then there are large rewards down the road."
Mr. Robert V. Dickinson President and CEO, California Micro Devices

"Our product quality also has increased tremendously since entering the Japanese market. We have had a major Japanese customer visit our office four times in the past year to give us feedback and guidance that helped us refine our compliance and risk management product quality."
Mr. Allen Spiegler VP Worldwide Channels, Fox Technologies

"Business discussions in Japan can be more transparent than in other markets within Asia. With strong partner relationships and high quality products, revenue streams become very rewarding."
Mr. Jerome Noll Senior Director, Japan Office & Business Development, Symantec Corporation
Growing through alliances

"We always recommend that (U.S.) companies be patient with negotiations. It is actually the beginning of a good long-term business."
Mr. Masafumi Yasukagawa Senior VP & General Manager, Procurement & Export Division, Toshiba America, Inc.

"The most incredible thing about Japanese companies is their concentration on making sure that all of the details are right. Once the details are well understood, they are incredibly courageous in making decisions and moving things forward."
Mr. John Ellenby President and CEO, GeoVector Corporation

"It takes about 6 months to a year to start growing in the Japanese market. But once you got it, you can get it steady."
Mr. William Chen VP of Sales, Authenex

"It is typical for a Japanese company to work in a consensus to minimize risk. Earlier is not always better."
Mr. Masaru Sakamoto VP of Corporate Planning & Marketing, NEC
Gateway to Asia and beyond

"The only way we're going to be successful is to convince Japanese companies to adopt our technology and create products that could be sold in Japan successfully and then beyond Japan."
Mr. Brian Burns VP of Asia Pacific Sales, ViXS

"Partnerships with Japanese companies give access to markets beyond Japan. Japanese manufacturers are worldwide manufacturers, not just focused on the local market."
Mr. Phil Keys US Correspondent, Nikkei Electronics

"The Japanese companies manage their mix of manufacturing and innovation quite well, not only between their home-base in Japan, but also through the deployment of development centers in other countries."
Mr. Scott Marquardt Senior VP and Regional Manager SMO Asia Pacific, NXP Semiconductors

"We are very excited and open to working with young start-up US companies. Collaboration with them helps us to maintain our market leadership position, both in Japan and worldwide."
Ms. Vinie Zhang VP of Corporate Venture Capital Group, Hitachi
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