POP-UP Showcase: Next Generation of Traditional Craftsmanship from Japan

is an online program to promote sophisticated Japanese products made with traditional techniques and in rich cultural contents. The term ""（匠）, refers to an "artisan" or "craftsman" in Japanese. As social norms and lifestyles evolve, we ponder the future of traditional crafts and the existential role of the craftsmen through a fine selection of everyday goods.

The items include textiles, wood crafts, glassware, leather goods, metalwork, ceramics, etc. that will lead the next generation of Japan. Through the lens of these craftsmen, you can glimpse the inner workings of a nation - Japan's history, the industries driving its economy, and its vision for the future.

In this program, foreign buyers can make one‐stop online purchase of a variety of Japanese products including kitchenware, cutleries & hand tools, household goods, gifts, etc. JETRO will also arrange in terms of interpretation for online business meetings.

for more detail information.

Essence of Japan - Mastery Collection -

Due Date:  May 30, 2025