Growth Opportunities in the Japanese Tourism Industry
Oct 08, 2015
This seminar is a unique opportunity to gain fresh and value added insights about Tourism Industry in Japan; this is aimed to all Swiss companies active in the tourism sector and looking for new growth opportunities in Asia.
Venue: Japanese Embassy, Bern, Engestrasse 53
December 3, 2015
The Tourism Industry is a fast growing and promising sector in Japan and one of the key sectors supported by the Japanese government. It is a wide-range industry that embraces the following sectors: the travel, accommodation, the restaurant, transport, retail industries and the tourist attractions.
The number of foreign visitors to Japan kept on growing for the last decade. Around 80% of the foreign visitors to Japan come from Asia, followed by the US and Europe. Nevertheless when we speak about tourism it also includes domestic tourism. With an ageing population more and more Japanese have time to travel in their country, in addition the government is aiming to have Japanese people use up 70% of their paid holidays by 2020, and holidays often come with tourism.
Last but not least the Olympic games of 2020 will take place in Japan, that major event will attract people from all over the world and tourism infrastructures have to be increased to welcome all the visitors. This seminar will highlight two programs related to the tourism industry and supported by the Japanese government namely: Visit Japan and Invest in Japan.
13:45 Opening remarks
Mr. Masashi Nakazono, Director General, JETRO Switzerland
13:50 Welcome address
H.E.Ryuhei Maeda, Ambassador of Japan to Switzerland
14:00 The Attractiveness of Japan
Mr. Takahashi Koji, Director General, JNTO Paris Office (Presentation available)
14:30 Japanese tourism industry and market entry opportunities for Swiss Companies
Ms. Sabine Kampmeier, PM&Partners (Presentation available)
15:00 Success stories: Swissôtel
Mr. Christian Schaufelbühl, General Manager, Swissôtel Nankai Osaka (Presentation available)
15:30 Coffee break
15:45 More than walking through Japan
Mr.Thomas Köhler, japan-ferien.ch GmbH (Presentation available)
16:15 Tokyo Olympic and Paralympic 2020
Ms. Hiromi Kawamura, Senior Director for International Affairs
16:45 Japan beyond the stereotypes
Ms.Nathalie Cornier, JETRO Switzerland
17: 00 Q&A
17:15 Apero at the Japanese Embassy
Supporters and sponsors: SJCC (Swiss Japanese Chamber of Commerce) and the Japanese Government
For further information and registration, please click here .