Venue: Japanese Embassy, Bern, Engestrasse 53

December 3, 2015

The Tourism Industry is a fast growing and promising sector in Japan and one of the key sectors supported by the Japanese government. It is a wide-range industry that embraces the following sectors: the travel, accommodation, the restaurant, transport, retail industries and the tourist attractions.

The number of foreign visitors to Japan kept on growing for the last decade. Around 80% of the foreign visitors to Japan come from Asia, followed by the US and Europe. Nevertheless when we speak about tourism it also includes domestic tourism. With an ageing population more and more Japanese have time to travel in their country, in addition the government is aiming to have Japanese people use up 70% of their paid holidays by 2020, and holidays often come with tourism.

Last but not least the Olympic games of 2020 will take place in Japan, that major event will attract people from all over the world and tourism infrastructures have to be increased to welcome all the visitors. This seminar will highlight two programs related to the tourism industry and supported by the Japanese government namely: Visit Japan and Invest in Japan.

Agenda:

13:15 Registration

13:45 Opening remarks

Mr. Masashi Nakazono, Director General, JETRO Switzerland

13:50 Welcome address

H.E.Ryuhei Maeda, Ambassador of Japan to Switzerland

14:00 The Attractiveness of Japan

Mr. Takahashi Koji, Director General, JNTO Paris Office (Presentation available)

14:30 Japanese tourism industry and market entry opportunities for Swiss Companies

Ms. Sabine Kampmeier, PM&Partners (Presentation available)

15:00 Success stories: Swissôtel

Mr. Christian Schaufelbühl, General Manager, Swissôtel Nankai Osaka (Presentation available)

15:30 Coffee break

15:45 More than walking through Japan

Mr.Thomas Köhler, japan-ferien.ch GmbH (Presentation available)

16:15 Tokyo Olympic and Paralympic 2020

Ms. Hiromi Kawamura, Senior Director for International Affairs

16:45 Japan beyond the stereotypes

Ms.Nathalie Cornier, JETRO Switzerland

17: 00 Q&A

17:15 Apero at the Japanese Embassy

Supporters and sponsors: SJCC (Swiss Japanese Chamber of Commerce) and the Japanese Government

For further information and registration, please click here .