Top-quality Sea Urchin Provides Business Opportunities – Aided by the Japanese Food Boom –

Uni, or sea urchin, is an expensive indispensable ingredient for sushi restaurants. With the boom of Japanese food on the rise, overseas demand for Uni has increased. A processor in Hokkaido saw this as a business opportunity. While domestic sales remain sluggish, the company aims to enter the Vietnamese market with their rare "made in Japan" Uni. Meanwhile in Iwate Prefecture, an entire community has joined hands to establish a system to farm Uni at a "Sea Urchin Farm" to provide a stable supply and meet the ever-growing needs from overseas. The program interviews production areas that have sought business opportunities in the export of Uni.

English Subtitles(Aired on September 20th, 2017)