Devote to the promotion of Japanese agricultural,
forestry, fishery and food products、
to overseas consumers in order to
increase exports and brand image.
JFOODO (The Japan Food Product Overseas Promotion Center) was established by the Japanese government in 2017 as part of the Japan External Trade Organization (JETRO) with the aim of boosting the export of Japanese agricultural, forestry, fishery and food products by branding them and promoting them widely around the world.
To expand exports of Japanese food, we promote sales, convey information through overseas media and hold Japanese-food related events to disseminate Japanese food and its culture to the world. We create marketing strategies from the local consumers’ perspectives based on local information, the Internet, and dialogues between the local industry groups.