News & Updates

More than 150 Japanese companies eager to expand business in Africa to showcase at the Japan Africa Business Expo - an official side event of TICAD7

Jun 03, 2019

JETRO is organizing the Japan-Africa Business Forum & Expo as an official side event at the forthcoming TICAD7 to provide a wider range of business opportunities.

Business Forum

Date :
August 29, 2019 13:00 – 18:00 (tentative)
Venue :
Yokohama Bay Hotel Tokyu

The Business Forum will welcome political and business leaders from both Japan and African countries to share the potential and vision of African business. A special session introducing the development of new business areas and methods through collaboration between African startups and companies from various countries will also be held to spur the interest of Japanese companies in African business.
Japanese SMEs eager to expand business in Africa with their technology and service will also present their excellence to visiting heads of state and delegations from Africa.

Business Expo

Date :
August 28-30, 2019
Venue :
Pacifico Yokohama Exhibition Hall D

The Business Expo consists of the “Japan Fair,” “Africa Lounge” and “Event Stage,” and will provide the latest information on business in Africa and opportunities for multifaceted interaction between Japan and Africa.

(1) Japan Fair
Japan Fair will display products, technologies and services presented by Japanese companies to heads of state, top officials and business leaders from African countries who are scheduled to visit Japan for TICAD7. This time, 157 Japanese companies from 27 prefectures will participate, which is the largest scale ever recorded in an Africa-related event held by JETRO in Japan. In particular, there will be 82 small and medium-sized enterprises exhibiting and demonstrating their eagerness to expand business with Africa. The venue of the fair will be zoned by categories such as “high-quality infrastructure,” “construction of food value chains,” “climate change countermeasures” and “health and hygiene-related improvement,” which were identified as priority issues in Africa by the “Nairobi Declaration” in TICAD VI and “Agenda 2063” addressed by the African Union (AU). Exhibitor stands will also be allocated according to these categories so that visitors may easily find the technologies, products and services of Japanese companies that presented as solutions to the above mentioned issues.
(2) Africa Lounge
The Africa Lounge is a showcase of business environments and opportunities in African countries. Those interested in African business can get a broad range of information on promising industries and investment opportunities of each exhibiting country. A convivial meeting space will be also set up to facilitate business discussions between visitors and exhibiting African countries.
(3) Event Stage
Various thematic seminars will be held on the stage to let the visitors discover more potential of each African country.

Sponsoring companies (in alphabetical order)

The Japan-Africa Business Forum & Expo is sponsored by the following 11 companies among the Japan Fair exhibitors.

Platinum sponsors
FUJIFILM Corporation
Marubeni Corporation
MUFG Bank, Ltd.
NEC Corporation
Sumitomo Corporation
Sumitomo Mitsui Banking Corporation
Toyota Tsusho Corporation
Yamaha Motor Co., Ltd.
Gold sponsors
Denka Company Limited
IHI Corporation

Outline of TICAD7

Event name
: The Seventh Tokyo International Conference on African Development (TICAD7)
: August 28 (Wednesday) - 30 (Friday), 2019
: Yokohama, Kanagawa
Official website
: The Seventh Tokyo International Conference on African Development (TICAD7)External site: a new window will open. (MOFA)

Outline of Japan-Africa Business Forum & Expo

: Japan External Trade Organization (JETRO)
Supporters (TBC)
: Ministry of Economy, Trade and Industry; Ministry of Foreign Affairs of Japan
Official logo :
  1. Concept
    The growing Africa is expressed in blue and a deep-red sun representing Japan is connected tightly to the continent through a bond. The color blue also symbolizes the vitality of the continent and a leap into the future. The message of this key visual is Japan is growing in harmony with Africa in terms of multi-dimensional interaction not limited to business.
  2. Tag line “TSUMUGU”
    TSUMUGU literally means to spin or make yarn, and here it expresses the idea of Africa and Japan intertwined in a more solid relationship.

1. Business Forum

Date :
August 29, 2019 13:00 – 18:00 (tentative)
Venue :
Queens Grand Ballroom, Yokohama Bay Hotel Tokyu
Concept :
Top executives from Japan, Africa and other foreign countries active in the forefront of African business will introduce the latest trends and partnerships in African business to spur new opportunities.
Program (tentative) :
Opening Session : Important messages from prominent political and business figures of Japan and African countries
Thematic Session 1 : African Innovation & Startups
Thematic Session 2 : Multilateral Business Partnership
Thematic Session 3* : Japanese SME Showcase
*Thematic Session 3 will take place separately on August 30 in Pacifico Yokohama Exhibition Hall B.

2. Business Expo

Date :
August 28-30, 2019
Venue :
Pacifico Yokohama Exhibition hall D
Area :
6,700 square meters
Zoning (TBC) :
(1) Japan Fair: Leading Japanese companies will be exhibiting their unique products, technologies and services for African countries.
(2) Africa Lounge: Exhibition and networking space for introducing the investment environment in Africa.
(3) Event Stage: Various thematic presentations of African countries are planned.

Japan Fair information

Number of booths :
Exhibitors (TBC) :
157 (as of May 30, 2019)
  • By sector :
    Japanese companies (143, including 82 SMEs), National and local governments (5), Organizations including government agencies (6), Schools/educational institutes (3)
  • By prefecture :
    Hokkaido (1), Miyagi (1), Ibaraki (2), Chiba (2), Saitama (2), Tokyo (82), Kanagawa (12), Yamanashi (1), Nagano (1), Shizuoka (4), Aichi (3), Ishikawa(1), Fukui (2), Shiga (1), Kyoto (4), Osaka (16), Hyogo (9), Wakayama (1), Okayama(2), Hiroshima (2), Yamaguchi (1), Ehime (1), Tokushima (1), Kagawa(1), Fukuoka (1), Kumamoto (2), Okinawa (1)
  • By category :
    1. Quality infrastructure (46)
    2. Food value chain (15)
    3. Climate change (6)
    4. Improvement of health issues (28)
    5. Sustainable urban development (5)
    6. Human resource development (13)
    7. Japanese companies activities for Africa (44)
Prospective visitors :
Heads of state, ministers or top officials, business leaders, members of the press and concerned persons

Reference: What is TICAD?

TICAD is an international conference led by the government of Japan with co-organizers to discuss issues related to African development. From the first TICAD in 1993 to TICAD V in 2013, the meetings were held every five years. TICAD VI in 2016 was held in Africa (Nairobi, Kenya) for the first time in the conference’s history, and from this point onward it was decided that the meetings would been held every three years, hosted alternately in Africa and Japan. The United Nations, the United Nations Development Program (UNDP), the World Bank and the African Union Commission (AUC) are currently co-organizers of the conference.
For more information on TICAD please visit the website of the Ministry of Foreign Affairs below.
TICADExternal site: a new window will open. (MOFA)

Regarding the Business Expo :
Market Development and Trade Fair Division, JETRO (PIC: Mr. Takano, Mr. Tsutsumi)
Tel: 03-3582-5242

Regarding the Business Forum :
Industry and Business Development Support Division, JETRO (PIC: Mr. Takahashi, Mr. Yamada)
Tel: 03-3582-5170