Description:
The video shows a tablet and a hand using a stylus on it. The tablet screen displays 3D drawing of an ear with blue lines, whose orientation is changing according to the movement of the stylus.
White letters appear randomly at the center of the screen to form the title of the video, "Success Story Creating the Future of Health through CELLINK's Biotech Tools".
Caption:
Success Story
Creating the Future of Health through CELLINK's Biotech Tools
Bylund:
At CELLINK, we work with a technology called 3D Bioprinting, which is the technology that allows scientists and researchers to fabricate biomimetic models of tissues, organs and disease models with living cells, utilizing biomaterials as a scaffold and 3D printing systems.
Description:
The hands with blue gloves of a person appear, who is in white work clothes and in a lab. The person is holding a light blue syringe.
There are five white bottles lined up in a row, each of which is connected to a tube. Each tube has a light blue cap-like part at its end. The second tube from the left is extending, the person is putting the syringe close to the second bottle from the left, with the light blue cap-like part coming off the bottle.
A back view of the left hand and hip of the person appears in the foreground.
The five bottles can be seen in between his arm and torso.
When the person moves to the right, a 3D printer with five bottles appears.
The leftmost bottle is lowered, and the tip of the instrument protruding from the end of the bottle is moving toward the white base placed below. The machine is in the case, and there is a CELLINK logo at the bottom of the case.
A light blue gel-like substance comes out of the end of the fine nozzle, which is moving finely to create a 3D object.
The face of a man appears with his right hand wearing a light blue glove. He is looking at a petri dish, holding it up to his face.
There is a light blue object in the center of the petri dish.
A view from the man's perspective while the petri dish is being tilted follows.
A close-up of hands appears. The right hand is scooping the light blue object in the petri dish with a silver-colored thin stick.
A close-up of the scooped light blue object appears.
The screen changes to show a woman in a pink blouse and a purple suit with a headset.
Behind her are an ornamental foliage plant and photographs.
When the woman starts speaking, the text "Tomoko Bylund, Head of Sales, Applications and Support (APAC), CELLINK" appears at the lower left of the screen. The woman is talking with hand gestures.
Caption:
Tomoko Bylund
Head of Sales, Applications and Support (APAC)
CELLINK
Description:
An image of Tokyo in the evening appears, viewed from a high perspective.
Tokyo Tower is at the center of the image, and there are numerous buildings around it.
Some lights of the buildings are on, and clouds are flowing from the left to the right.
Images of Shibuya Scramble Crossing at night appear, viewed from a high perspective.
Time-lapse images appear of cars driving on the roads and many pedestrians waiting for the traffic light to change.
Narrator:
Japan is leading cutting-edge efforts in the field of regenerative medicine, such as the world's first transplant surgery using iPS cells.
Description:
A microscopic image shows two round cells moving with each other overlapping at the center of a blue background.
Several grey spheres break up, disperse, and drift.
The video shows an image of an operating room viewed from outside.
A man in a surgeon's gown is moving his hand while checking something at the upper right.
There are three people around him, also wearing surgeon's gowns.
A blue tool is approaching a pink object and dripping clear liquid onto it.
Narrator:
Bioprinting technologies are now attracting attention in this field.
Description:
An artificial ear with realistic texture appears and is zoomed in.
A microscopic image of the liquid appears.
A person in a white coat whose back says "CREATE THE FUTURE OF HEALTH" is walking toward the back of a room.
Ahead of the person, there are three people also in white coats, two sitting next to each other in the right back corner and one standing in the left back corner.
Three people in white coats are working on a piece of white equipment.
Narrator:
Sweden-based CELLINK, which markets the BIO X series of 3D bioprinters that boast high cell viability and flexibility worldwide, established a Japanese corporation in Kyoto in 2020.
Description:
A scene appears where a streetcar is running from the right through a city lined with Western stone buildings.
A large bridge and an industrial district appear. A large smokestack is smoking in the right background. The sun is at a low position, and a few birds are flying.
The video shows the back of a woman with her blonde hair in a bun.
The woman wears a black backpack. There is a board written as CELLINK A BICO COMPANY on the right of the glass entrance. The woman opens the door on the left and enters the building.
There is a white box-shaped machine at the center of the screen. The machine has a transparent cover on the front, behind which there are something square like a saucer and three thin objects above it.
The blue light inside the machine lights up.
A close-up of a petri dish appears, into which the machine is drawing a straight line with transparent liquid.
The machine is drawing a stack of grids with the transparent liquid.
The tip of the machine is drawing a white line along an edge of one of many grids, injecting the transparent liquid.
A large facility in a quiet residential district appears.
The text "CELLINK office in Kyoto" appears at the lower right of the screen.
Caption:
CELLINK office in Kyoto
Description:
The large facility appears in the center of the screen. There are several small windows on the right side of the white exterior wall and terraces with large glass windows on two floors on the left side. There is a black glass lattice on the left side of the building.
The screen turns black. The text "Entering the Japanese market" appears, and a straight line runs through the four corners of the text and then fades out and disappears with the text.
Caption:
Entering the Japanese market
Description:
The screen changes to show Ms. Bylund, who speaks with nods.
Bylund:
So, the reason we decided that Japan would be the first Asian market we would enter is that Japan has the most developed biotechnology sector in the world, with strong activities in the research and development and leading global innovations, specifically in the fields of regenerative medicine and drug and therapeutic discovery. We thought that Japan would be the perfect market to enter as our first step into the Asian market.
Description:
A time-lapse of Shibuya Scramble Crossing, shot from birds-eye view, is inserted.
Cars are driving, and then people are crossing the crosswalks.
A close-up of pedestrians crossing the crosswalks follows.
A close-up of the openings of five test tubes appears. The tip of a dropper approaches the third test tube from the left and drips a drop of transparent liquid into the test tube.
The video shows the right hand of a person with a light blue glove. The person is shaking a flask with yellow liquid.
The face of the person is blurred in the background. There are a microscope and laboratory instruments around the person.
Against a black background, white tablets fall from above.
A large number of white tablets flows over a lane of a machine.
Lines of bottles containing transparent liquid flow on the belt conveyors.
The screen changes to show Ms. Bylund, who is speaking.
A panoramic view of the city of Kyoto appears. The camera pans from the left to the right. There is a big mountain on the right and a river next to it. There is a bridge over the river. Some leaves are in red in the forest in the foreground. A cloud is floating in the sky. Mountains are in the distance. The text "Kyoto (JAPAN)" appears in the lower right corner of the screen.
Caption:
Kyoto (JAPAN)
Description:
A close-up of the city of Kyoto appears.
There is a temple on the left. Sandwiching a waterway, a road runs in the center, on which buses and other vehicles are driving.
There is also a road on the right, on which passenger cars are driving.
Houses are lined up on the right of the right road.
The screen changes to show Ms. Bylund, who is speaking.
Bylund:
The University of Kyoto's Graduate School of Medicine, has developed an innovation hub, which was the incubation center for many startup companies. The director of the center reached out to the City of Gothenburg, which also supports many startup companies in the Gothenburg region. I was fortunate to get in touch with the professor leading this project at The University of Kyoto. They offered to allow us to use their incubation center as our business's entry point into the Asian market.
Description:
A bird's-eye view of a city of Sweden appears.
The text "Gothenburg (SWEDEN)" appears in the lower right corner of the screen. In the center of the screen, there are several trees with cherry blossom-like flowers. Next to them, a tramway line runs, and there is a red roof apartment on the right. On the left, there is an area that looks like a public square.
Caption:
Gothenburg (SWEDEN)
Description:
A view of the city of Sweden appears.
There are many clouds in the sky, a forest in the foreground, and the city in the background.
Sunlight is reflected from three tall buildings.
As the camera moves up, a more overhead view is shown.
The screen changes to show Ms. Bylund, who is speaking.
The video shows an image viewed from the back of the ring light.
In the scene circled by the ring light, detailed work is carried out with a tool held by the right hand.
The video shows a white wall with the three-dimensional letters, CELLINK A BICO COMPANY.
The CELLINK part is shining white. The camera moves along that wall.
A hand with a ring is writing a formula on a whiteboard with a black pen.
A woman in a purple outfit with her black hair in a ponytail is facing the whiteboard, and a man in a black cardigan stands behind her and looks at the whiteboard as well.
The back of a woman appears. The woman is walking in a building, facing a large window.
There are a square bench on the left and ornamental foliage plants and a table on the right.
Ms. Bylund, in a light blue sweater, is sitting on a sofa facing the camera and talking.
There are a large window and a low table in the background.
There is someone sitting to the right of Ms. Bylund.
The screen changes to show Ms. Bylund, who is speaking.
Bylund:
So, when we decided to establish an entity in Japan, it was not an easy process for a company like us, a startup company in Sweden that does not have management located in Japan. So, JETRO Kyoto has supported us significantly.
Description:
Three people are talking.
The man sitting on the left is gesturing and talking to the woman in a brown blouse sitting next to him. The woman in the brown blouse turns her gaze to the person sitting in front of her and turned to the man again to talk. The woman in the brown blouse is talking, moving her hand up and down from right to left with her finger raised.
Narrator:
JETRO provided consultation and information about incentives to CELLINK to help establish its Japanese arm, including assistance with opening bank accounts, looking for an office location and the costs associated with establishing a Japanese company.
Description:
The hands of four people at a table appear.
Materials, coffee cups, a personal computer, a tablet, and so on are placed on the table. A tablet at the back of the screen is displaying a graph. The four are talking, pointing to the materials with their pens.
A black high building appears on the left hand. There are trees in the right hand. This is a low angle picture of the building and trees. Sunshine is filtering through foliage. The camera angle moves upward, and there is strong sunshine.
A close-up of hands appears with a calculator.
The right hand is operating a calculator, holding a pencil. Next to it is a binder with pieces of paper. The binder is held by the left hand, in the background of which there is a tablet that is displaying a graph. In the upper right corner of the screen, there is an opened laptop.
Three people appear.
A woman is sitting with her back against the camera. There is another woman in front of her and a man sitting to her right.
The man extends his right hand and shakes hands with the woman in front of him.
The screen changes to show Ms. Bylund, who is speaking.
Bylund:
After having our entity located in Japan, it allowed us to recruit our employees in Japan. And also, by having our team locally available, we were able to offer good local support for the researchers in Japan that enabled us to enhance our presence.
Description:
An image of a lab viewed from outside appears. The camera is shooting the inside of the room through the glass window. There are three personal computers and three people, each of whom is working.
The back of a man appears over a personal computer. Above the man, there is a white signboard written as CELLINK A BICO COMPANY.
A woman in light blue clothing is sitting and touching a switch on a white square case.
The front and side of the box are transparent, so the inside of the box can be seen. There is a big white machine to her right. There are six white tanks with blue pointed objects above a saucer- like object. There is a smaller case to her left.
The profile of a person appears doing work wearing a light blue mask.
The video shows the hands of a person wearing a light blue shirt, shot from low to high angle. The person is writing on a tablet with a stylus in their right hand. The camera moves upward to shoot the face of the man.
The screen changes to show Ms. Bylund, who is speaking.
The screen turns black. The white text "Success of the local entity" appears, and a straight line runs through the four corners of the text.
Caption:
Success of the local entity
Description:
A man and a woman are sitting at a rectangular table with their laptops opened.
The man is sitting in the background and the woman in the foreground. There is a large monitor on the wall displaying three people with whom the man and woman are having an online meeting. The camera moves to the left.
The profiles of the man and woman appear, and the monitor is now in front of the camera. One of the people on the monitor is speaking.
The camera moves to shoot the man diagonally from the back left. The screen of his personal computer becomes visible. It is displaying the three people large. The camera moves close to the man and focuses on the woman at the table. She nods, and the camera shoots the man again. The man is also nodding.
Staff:
What help do you need from us for the Japan market?
Staff:
We want your any advice attending more conferences.
Staff:
And kind of make sure that we are facing our systems and also the right systems in the right places showing it to the right target audience.
Description:
The screen changes to show Ms. Bylund, who is speaking.
Bylund:
So, before having our entity in Japan, our customers and collaborators were 30. After having an entity and being able to recruit good talent in Japan, we have successfully developed our customer base to over 100.
Description:
In a blue and dark space, there is a piece of equipment lighting white.
A petri dish comes flowing from the left. An artificially made ear is in the petri dish.
A close-up of the ear appears, to which transparent liquid is applied from the tip of a thin nozzle.
Narrator:
The bio industry is expected to grow into a pillar of industry driving the economic society in the next generation. Japan has planned a number of measures with the target of being the world's most advanced bio economic society by 2030.
Description:
A hand with a light blue glove and a pen appears. There is a 3D light blue drawing of an ear, whose orientation changes according to the movement of the hand.
A hand with a light blue glove is holding a transparent plate that has numerous round dents. The dents are filled with pink liquid.
The video shows another transparent case that also has numerous round dents. A dropper approaches one of the dents and drip a drop of liquid into it.
A woman in a white coat with light blue gloves is doing work through a transparent panel. She has a red-capped test tube with black liquid in her left hand.
A man in a white coat is looking into a microscope.
Pink, yellow, and light blue stickies are attached to the glass wall. A woman and a man in white coats stand in front of them. The man is talking to the woman, pointing to one of the stickies with a pen. In the background, there are a man in a white coat who is holding an instrument standing against the camera and a man who is doing work.
A time-lapse image appears of numerous people crossing a crosswalk.
The video shows an image of high-speed transportation where lights look like lines. The vehicle goes through a tunnel and runs between urban buildings.
After the vehicle passes through some curves, there is Tokyo Tower.
The cityscape of Tokyo in the evening appears. There is a highway in the foreground and countless buildings behind it. At the back right of the screen, there is lit-up Tokyo Tower. The camera moves to the right, and the image fades to white at the point where Tokyo Tower is closer to the center.
The screen changes to show Ms. Bylund, who is speaking.
Bylund:
So, our future expectation in the Japanese market is that we will provide our technology to the pharmaceutical industry, where we strongly believe that our technology can be useful in speeding up the drug discovery process.
Jump in there and there are plenty of opportunities, and once you see the opportunities, I think you need to be quick to enter the market and set up a local presence with a local team who understands the local needs. Then you will succeed together with the team.
Description:
The video shows a hand with a light blue glove and a white instrument.
The person is inserting the tip of a large dropper-like tool into a white square box.
The video shows the back of the right shoulder of a person in a white coat. The person is holding a transparent plate in the left hand with a light blue glove and pouring pink liquid with the instrument in the right hand into dents on the plate.
Hands holding two injectors appear through a transparent panel. The hands are pushing the plungers alternately.
Three people appear. There are a woman standing against the camera in the foreground, a man with a mask sitting on the right of the screen, and a man standing behind him. The man in the back is talking, and the man with the mask is nodding.
The camera angle changed. The woman is being shot diagonally from the top right.
The profile of the woman appears. She is pointing to the machine held by the man wearing the mask. The man is looking at the inside of the white machine with its cover removed. Another man in the background is operating a tablet.
The focus is on the man in the background. While holding the tablet with his right hand and looking at the large glass case to his left, the man is writing on the tablet with a pen.
The screen changes to show Ms. Bylund, who is speaking.
The screen fades to white, and the black text "The door is open for success in Japan and beyond" appears on the white screen. The letters converge to the center of the screen and disappear.
Caption:
The door is open for success in Japan and beyond
Description:
The INVEST JAPAN logo with a cherry blossom flower appears on the left and the JETRO logo on the right.
