TICAD Business Expo & Conference | Events - Japan External Trade Organization

TICAD Business Expo & Conference
Connecting Japan and Africa:

Business, Investment and Innovation at TICAD9

This event is a platform for showcasing the technologies and services of Japanese companies to high-level government officials (heads of state and ministers) and business leaders from African nations participating in TICAD9. It aims to disseminate a broad range of business and investment information about Africa to Japanese companies, fostering greater interest in African markets and encouraging further expansion into the region.

Event Name: TICAD Business Expo & Conference
Date: Wednesday, August 20 – Friday, August 22, 2025

August 20 (Wed): 11:00 – 18:00

August 21 (Thu): 10:00 – 18:00

August 22 (Fri): 10:00 – 17:00
Venue: PACIFICO Yokohama Exhibition Hall B&C (Yokohama, Japan) https://www.pacifico.co.jp/english/access
Organiser: Japan External Trade Organization (JETRO)
Co-Organiser: Japan Business Council for Africa (JBCA)
Supported by: Ministry of Economy, Trade and Industry (METI)
Ministry of Foreign Affairs (MOFA)

Registration

Registration is now open. Please proceed with your registration from the link below.

REGISTRATION

Key Event Zones

Japan Fair

The Japan Fair showcases cutting-edge products, technologies, and services from Japanese companies. Exhibitors will cover a wide range of sectors. The venue of the fair will be divided into 8 categories as follows:

Africa Lounge

The Africa Lounge provides a platform for African nations to present their investment environments and business opportunities.

Event Stage

Dedicated event stages will host thematic seminars, providing valuable insights into business trends, emerging challenges and successful case studies.

FORGING A NEW ERA FOR JAPAN-AFRICA RELATIONS (1) AFRICA BUSINESS CHAMPIONS

Mr. Rachid HACHICHI

Chairman & Chief Executive Officer, SONATRACH
Mr. Mesfin TASEW

Chief Executive Officer (CEO), Ethiopian Airlines Group
Mr. Alassane DOUMBIA

Group Executive Chairman, SIFCA Group
Mr. Wale TINUBU (CON)

Group Chief Executive, Oando PLC
Mr. Tamer SHAFIK

Vice President – Business Development, Orascom Construction
Mr. HIRANO Katsumi

Chief Senior Economist, Japan External Trade Organization (JETRO)
Mr. NAKAJO Kazuya

Executive Vice President, Japan External Trade Organization (JETRO)

FORGING A NEW ERA FOR JAPAN-AFRICA RELATIONS (2) LEADERS OF NEW ERA FOR JAPAN-AFRICA RELATIONS

Ms. Nour Mohamed Mahmoud EMAM

Co-founder - President, Daleela
Dr. Anthony GITHINJI

Chief Executive Officer, Semiconductor Technologies Limited
Ms. Mary Yeboah ASANTEWAA

Head of African Business, Business Development, SORA Technology
Mr. Toluwalakin OLOWOFOYEKU

President/ Head of Publishing, Kugali Media Studios Limited (Nigeria)
Mr. Michael FINLEY

Country Director, NBA Kenya
Mr. SATO Joji

Executive Director, Japan External Trade Organization (JETRO) Nairobi

FORGING A NEW ERA FOR JAPAN-AFRICA RELATIONS (3) CHANGING FRONTIERS AND NEW BUSINESS TRENDS

Mr. Chandan SHARMA

Chief Executive Officer, Liberty SARL
Mr. Charles TSHIBANDA KASOLWA

General Manager, MES/ Business Development, VINMART GROUP
Mr. Boma RABALLA

Chief Commercial Officer, CRDB Bank Plc
Mr. Hussein Suphian ALLY

Director of Corporate Affairs, BAKHRESA GROUP
Mr. Farouk Mohammed GUMEL

Vice Chairman, Tropical General Investments (TGI) Group
Mr. MATOBA Shintaro

Executive Director, Japan External Trade Organization (JETRO) Johannesburg

Thematic Exhibition Areas

Pop Culture Zone:

Featuring Japan’s globally celebrated pop culture, with a focus on anime and eSports. Visitors can explore selected anime titles through story highlights and immersive promotional videos, as well as find out about cross-industry collaboration products and real-world business cases. The eSports section showcases the rapid growth of competitive gaming as a business sector, alongside interactive elements that offer a hands-on experience.

Experience the charm of Japanese anime!

©Koyoharu Gotoge / SHUEISHA, Aniplex, ufotable
©Hajime Isayama, KODANSHA/“ATTACK ON TITAN” The Final Season Production Committee.
©Taiki Kawakami, Fuse, KODANSHA/“Ten-Sura” Project
©Ken Wakui, KODANSHA / TOKYO REVENGERS Anime Production Committee.

*Japanese Alphabetical Order

Presenting the excitement and potential of the esports industry, and get hands-on with TEKKEN 8 and eFootball™!

TEKKEN™Series &
©Bandai Namco Entertainment Inc.

©Konami Digital Entertainment

Experience the fusion of Japanese culture, music, and games with this globally popular taiko drum arcade game!

Taiko no Tatsujin™Series &
©Bandai Namco Entertainment Inc.

Innovation Zone:: Highlighting groundbreaking innovations that address Africa’s key challenges, presenting transformative solutions for sustainable development.