Online Trade Fair Database (J-messe) JASIS 2016
One of the Largest Expositions in Asia for Analytical and Scientific Instruments
Makuhari Messe, Chiba, Japan
September 7-9, 2016
A Stimulating Technical Show and Conference with Impressive Range of Technologies, Exhibitors and Attendees
The Japan Analytical and Scientific Instrumentation Show (JASIS), held at Makuhari Messe on September 7-9, 2016, is the leading scientific and analytical instruments show in Asia, showcasing Japan's high level of precision technology and product creation. This show is the flagship event for JASIS, which also organizes events throughout Japan and neighboring countries in Asia to strengthen cooperation among leading industries and related organizations. The scientific conference ran from September 6-9, 2016 at the International Conference Hall at Makuhari. New Technology seminars were also held at neighboring hotels.
JASIS Preserves a Perfect Balance between Tradeshow and Conference
Like all tradeshows featuring exceptional levels of technical knowledge, the JASIS show, as the premier analytical instrumentation tradeshow in Japan, boasts a concurrent conference of equal importance. And as often seen at technical events, quite a few companies found benefit in participating in both sides of the event, whatever the particular focus they chose.
Dr. Koen Hogeneist, Scientist Innovator at TNO (Holland), an independent research organization, while working in the tradeshow booth, enthusiastically noted the synergy that comes from using both venues. “We gave a full day of presentations and had many discussions after with representatives from Japanese companies. One of our members gave a keynote lecture as well. Results were pretty good from just that day.”
Some more academically-oriented companies have opted to leverage the tradeshow side to break into new markets. As Dr. Mirko Weidner, salesman at SPECS Surface Nano Analysis GmbH (Germany) noted, “we are used to academic conferences, so we can’t compare results with the tradeshow, but we are here to expand from the academic to industrial markets.” He mentioned a lot of interest in the new EnviroESCA technology they were exhibiting, an electron spectroscopy system for chemical analysis.
Mr. Arnaud Viot, of Digital Surf (France), a maker of surface imaging and analysis software, was sure that the conference and the tradeshow were equally important: “a professional show, good presentations, good contacts and staff create a great communications environment!” And Dr. Jong Yoo, General Manager of Applied Spectra Inc. (Canada), agreed: “the conference with concurrent sessions is a good way to promote products. This show gets progressively better for us every year.”
Wide Range of Attendees Eagerly Explores the Full Breadth of the Analytical Market
Dr. Yoo also liked that amazing breadth of technical expertise on display, and the enormous variety in the types of attendees. “There are so many things going on, you can get lots of exposure to different people, customers, and fields,” he added. The director of Nagara Science (Japan), Dr. Hiroshi Nakatsuka said something very similar: “Not just industry people but lots of end-users show up too.” Nagara Science was at the tradeshow to assist the commercialization of technologies developed by the faculty of the University of Gifu.
Mr. Yuji Hirohata, Representative Director of Elementar Japan KK, a subsidiary of Elementar Analysensysteme GmbH (Germany), was impressed not just the remarkable variety of end users present, but also “lots of subcontractors too, so you get lots of marketing info exchange – and you check up on your competitors!” Mr. Hirohata also noted that range of industries participating was also broadening year by year.
Mr. Dave Tracey, Director of Sales at Luminultra Corporation (Canada), which supplies microbial monitoring equipment, emphasized that this broad mix of testing capabilities was good for end-users to get a feel for the possibilities available for analytical work. As Luminultra was new to the Japanese market, he was also grateful that this range allowed him to “survey the [analytical] landscape, as it were.”
As one particular example of this, Dr. MOT Yoshitoki Iijima, from the National University Corporation of Tokyo University of Agriculture and Technology, pointed out something interesting in his own field: “I’m surprised by one current trend, the increase in exhibitors from the food industry,” he said. “It seems the food industry stays strong even during economic downturns, while other markets have matured.”
JASIS is Key to Understanding the Japanese and Wider Asian Market for Analytical Instrumentation
As opposed to commodity manufacture, when it comes to selling high technology in Asia, it’s often a good idea to start off in Japan. For one thing, important customers are right here. Mr. Steve Wilson, Global Sales Manager of X-Ray Products of Moxtek Systems (USA), was showing off his company’s cutting-edge X- Ray engineering, and found exhibiting was crucial for success in the Japanese market. “We expand by finding new applications with current customers”, he explained. One of Moxtek’s cutting-edge engineering projects, an X-Ray tube, has even been used on the Mars Rover. But closer to home, he was quite pleased to note that “fourteen out of fifteen of our customers are actually exhibiting at this show – that’s 3 full days talking with customers!”
JASIS also gives insights into the state of the art in Japan. Dr. Ralf Winkler, of Elementar Analysensysteme GmbH (Germany), talked about his eye-opening experiences here: “As a European, I don’t see any big booths for the Japanese companies at the European shows. Here companies like Shimazu have large booths and a full range of products on display. It’s a kind of ‘orientation’ for me to see it all.”
Probably the best remark in this vein came not from an overseas exhibitor, but from a salesman (who wished to remain anonymous) from a Japanese manufacturer of precision electronic components. For him the keyword was stimulation. “This is indeed a massive exhibition, with so many booths, and just walking around is an incredible stimulation,” he said. “It’s the best way to get info on the industry. One great attraction is the wide variety of attendees, and their high level of technical knowledge that we don’t see in smaller shows. This will stimulate our new product development.”
We agree. The JASIS tradeshow and conference can be a key stimulus to motivate any expanding firm to check out the Japanese market in scientific instrumentation.
|Exhibition Name||Japan Analytical & Scientific Instruments Show 2016|
|Dates||September 7-9, 2016|
|Frequency||Annually (5th time in 2016)|
|Venue||Makuhari Messe, Chiba, Japan|
|Exhibitor Totals||504 exhibitors|
|Visitor Totals||24,381 visitors|
|Ticketing||Free of Charge|
Japan Analytical Instruments Manufacturers' Association (JAIMA)
Japan Scientific Instruments Association (JSIA)
Japan Analytical Instruments Manufacturers' Association (JAIMA)