Online Trade Fair Database (J-messe)



The Largest Food Exhibition in the Asia-Pacific Region

Makuhari Messe, Chiba, Japan

March 4 - 7, 2014

The Japanese Market - If You Can Make It Here, You Can Make It Anywhere
If you think your company has the chops to succeed in the global food market, you should join the crowds of companies from around the world that participated in FOODEX JAPAN 2014 at Makuhari Messe in Chiba, Tokyo. In this huge tradeshow the number of foreign exhibitors actually surpassed the number of Japanese exhibitors: 1,762 versus 1,046, a rarity among tradeshows held in Japan, and a testament to the importance many foreign firms attach to this market.

This was highlighted by Mr. Artur Rocha, commercial and marketing manager of ICM PORK (Portugal), who said: "We're eager to start a business in Japan because it's a top market in the world which demands quality management. If we can sell to the Japan market, we can sell to any market in the world." With him in the same booth was Ms. Carla Maldonado, export manager of Primor Charcutaria-Prima S.A. (Portugal), who explained, "Japan has such a good reputation in everything: high food safety standards, high quality management standards, superior packaging and presentation." And Mr. Liew Choo Seng, head of business development of Pagoda Foods Sdn. Bhd. (Malaysia) noted that "Japan has a lot of potential for our products because Japanese people are health-conscious and well-informed."

At the same time, all exhibitors were aware that success in Japan takes real effort. Mr. Moris Vignali, quality control department of Rudolf Keller (Italy) remarked that "in the Japanese market, it's difficult to start a business because of its strict quality standards, but at the same time easy to maintain the business once you've started it." Mr. Marco Dominguez, the president of De Agave, Inc. (Mexico) explained that "it takes time to start a business with Japanese companies because you must first establish a relationship of trust before the business can start and flourish….but it is worthwhile making such an effort because the Japanese market has a high potential." Mr. Clement Quatreboeufs, East Asia export manager of Chanovent S.A. (France) judiciously described the challenge in this way: "Japan is a competitive and mature market where the customers know what they want, and don't mind paying a higher price for high quality products."

The Distinct Advantage of Foodex - Professionals, and Only Professionals, Attend
Food tradeshows around the world have a special problem that you don't see in the tradeshows of other business sectors. Since food and drink are a universal pleasure, many tradeshows are plagued by people unrelated to the industry who come, not to do business, but to swarm the aisles and taste the free food and drink on display.

At Foodex, however, this problem simply does not exist. Ms. Ronel Terblanche, Cape Moondance (South Africa) happily remarked that "we're getting the best kind of visitors ever here. There are no people dropping by randomly just to pick up samples. The visitors here are business people with the real authority to make their own business decisions. They stop by with specific interests and ask specific questions about our products." This sentiment was shared by Mr. Artit Chucherdtaesakul, overseas division manager of The Peace Canning Co., Ltd. (Thailand), who said: "I'm impressed by the quality of visitors, no students or street people browsing the samples. The visitors here are all qualified business people. They visit our booth with sincere business interests and ask concrete questions. In other international shows I couldn't keep lots of samples in the booth because they got stolen." Yet another exhibitor, Mr. Giorgos Karakaxis, CEO of Etesian Gold (Greece), described what he liked about doing business here: "Japanese customers are very sophisticated with a taste for high quality products…They're demanding but at the same time easy to do business with because they know what they want exactly and tell us what they want in concrete and professional terms."

A Show That's Big, Well-Organized, And Even the Right Length!
Exhibitors were very pleased with almost all aspects of the show. Said Mr. Clement Quatreboeufs, East Asia export manager of Chanovent S.A. (France), "this is our 3rd time to participate. We only participate in wine shows in Europe, but Foodex in Tokyo is exceptional, because it's big and well-organized. The visitor traffic is very good and we're getting good business results here." Mr. Moris Vignali, quality control department of Rudolf Keller (Italy) complimented the show thus: "Foodex 2014 is a good show, with a good floor plan and well organized." And again, Ms. Ronel Terblanche of Cape Moondance (South Africa) enthused about the format: "I also like the show hours and duration. The other big shows tend to have longer hours per day and more days, and they're exhausting. Foodex 2014 is shorter but more efficient."

If you're looking for a professionally run food and drink show with excellent attendees and potential in an important market like Japan, you can't do better than signing up for a booth at Foodex.

Exhibition Name FOODEX JAPAN 2014External site: a new window will open.
(The 39th International Food and Beverage Exhibition)
Dates March 4 - 7, 2014
Frequency Annual (39th time this year)
Venue Makuhari Messe, Chiba, Japan
Theme Products and services related to all aspects of food and beverages
Exhibitor Totals 2,808 Firms/Organizations
Visitor Totals 75,766 visitors
Ticketing JPY 5,000 per person
(visitors with registration cards from an exhibitor admitted free of charge)
Organizers Japan Management Association
Japan Hotel Association
Japan Ryokan & Hotel Association
Japan Restaurant Association
Japan Tourism Facilities Association
Supporters Ministry of Foreign Affairs
Ministry of Health, Labour and Welfare
Ministry of Agriculture, Forestry and Fisheries
Japan Tourism Agency
The Prefecture of Chiba
The City of Chiba
Japan External Trade Organization (JETRO)
Contact The Secretariat of the FOODEX JAPAN
TEL: +81-3-3434-1391
FAX: +81-3-3434-8076