Case Studies - Export
Export
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Winsire Enterprises (PDF 43 KB) Designs and manufacturers retracting screwdrivers. |
Notes & JETRO Services |
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| Planning Stage | Winsire identified potential business partners in Japan through various JETRO publications, including business directories, trade directories, and market reports. |
JETRO Service JETRO Library |
| Exporting to Japan | Consultations with a Senior Trade Advisor led to contacts with several Japanese companies. YKO Hiroshima Inc. was chosen to distribute Winsire's product in the Asian market. |
JETRO Service Japan is the gateway to the rest of Asia.
Senior Trade Advisor |
| Business Growth | Through test marketing, Winsire discovered that the handle of its screwdrivers were not suitable for Japanese consumers. The handle was redesigned with a smaller diameter. | Customize to meet the demands or situation of the Japanese market for greater appeal. |
