B2B Promotion Events

Planning and implementing strategic initiatives to organize and support B2B promotion activities related to Japanese food and beverage, including business matching sessions, masterclasses, seminars and so on, with the aim of fostering industry connections and facilitating meaningful business opportunities in Malaysia.

A B2B-focused initiative targeting potential buyers, restaurateurs, professional chefs and related industry professionals in Sabah, East Malaysia. This is an event centered on menu development utilizing Japanese ingredients and pairing with Japanese sake, aimed at exploring innovative applications of Japanese seafood, seasoning, condiment and so on in non-Japanese cuisines, as well as stimulaing demand beyond Japanese restaurants. 

Business brief: https://www.jetro.go.jp/biznews/2026/02/5ffcaeb8f8346eed.html

An exclusive event which focused on B2B education and promotion of Japanese wagyu through proper handling techniques, cutting methods and integration into non-Japanese cuisines to elevate the understanding and appreciation of authentic Japanese wagyu. This event brought together media, potential buyers, restaurateurs, professional chefs and so on to explore the unique qualities of Japanese wagyu and deep dive into the secondary cuts, unlocking their full potential beyond traditional Japanese cuisines. 

Business brief: https://www.jetro.go.jp/biznews/2026/03/ac77088db5334673.html