News & Events
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- News & Updates
JETRO to Host “Super Japan in Lagos” for the First Time – Showcasing Japan’s Pop Culture Appeal — “Japan Pavilion” to be Established at the 2025 Lagos International Trade Fair , West Africa ’s Largest Trade Fair —
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- News & Updates
TAIDO African Animation Challenge 2026: Empowering Africa’s Animation Talent
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- News & Updates
Memorandum of Cooperation Signed between GX Acceleration Agency, InnoEnergy, and JETRO — Accelerating Innovation in the Field of Decarbonization through Japan-EU Collaboration —
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What is JETRO?
JETRO, or the Japan External Trade Organization, is a government-related organization that works to promote mutual trade and investment between Japan and the rest of the world. Originally established in 1958 to promote Japanese exports abroad, JETRO's core focus in the 21st century has shifted toward promoting foreign direct investment into Japan and helping small to medium size Japanese firms maximize their global export potential.
