Japan External Trade Organisation (JETRO)

 

Sake Masterclass & Showcase to be held for the first time in Sydney, Australia

18 Sake Breweries from Japan present the Charm of Japanese Sake

 

The Japan External Trade Organisation (JETRO) together with the Japan Sake & Shochu Makers Association, will co-host the “Sake Masterclass & Showcase”, to be held in Sydney on Thursday 21^st June 2018.

 

From Japan, 18 Sake breweries, members of the Japan Sake & Shochu Makers Association (list attached), will participate. Australian sake related business guests attending the event include; Japanese food & beverage importers, sommeliers, and restaurant related business persons. This is the first time for JETRO to hold a Sake related business matching event in Australia.

 

Further, in addition to the business matching event, a Sake promotion seminar will be held. In the first half of the seminar, Mr Yukio Hamada, Director of the Japan Sake & Shochu Makers Association, will present about the foundation of Japanese sake. Following, WSET (Wine & Spirit Education Trust) Certified Sake Educator, SSI (Sake Service Institute) Certified Kikisakeshi – Sake Sommelier (SSI Tokyo) and IWC (International Wine Challenge) Sake Judge, Mr Leigh Hudson, will present in detail on the differences between sake and wine, and sake food pairings. Through holding these seminars, Japanese food and beverage related business guests will be able to deepen their knowledge on sake, and by understanding the affinity of sake with western foods, learn how to proactively serve Sake in accompaniment of Australian fine dining and fusion cuisine.

 

The Government of Japan has set the goal of 1 trillion yen ($12.2 billion AUD) global export value of Japanese agricultural, forestry, and fishery products in 2019. Last year, in 2017, the total export value of Japanese agricultural, forestry, and fishery products was its highest ever of 807.1 billion yen ($9.8 billion AUD), with Japanese sake accounting for 18.7 billion ($227 million AUD), a record high for eight consecutive years.

 

In 2017, the export value of Japanese agricultural, forestry, and fishery products to Australia was a record high of 14.8 billion yen ($180 million AUD, 9^th world wide), up 19.7% from the previous year. With respect to sake exports, 2016 saw 362 million yen ($4.4 million AUD, up 16.8% from previous year), and in 2017 increased to 396 million yen ($4.8 million AUD, 9.4% increase over previous year). In Australia, the alcoholic beverage market is centred on wine and beer, with the market for Japanese sake not as big. However, in recent years, with the boom and diversification of Japanese food and beverages, this sake business matching and seminar event aims to support further expansion for the demand of sake in Australia.

 

[Event Outline]

Sake Masterclass & Showcase

• Co-hosts: JETRO Sydney, Japan Sake & Shochu Makers Association
• Supported by: Consulate-General of Japan in Sydney, Sommeliers Australia, Japan National Tourism Organisation (JNTO)
• Date and time: Thursday 21/06/2018, 1:00-4:00pm
• Location: Shangri-La Hotel Sydney, 3F
• Address: 176 Cumberland Street, The Rocks, Sydney, NSW 2000, Australia
• Exhibitors: 18 companies (list attached)
• Event composition:

1:00-4:00pm, Business Discussion Rounds (@Cambridge Room)

1:25-1:30pm, Welcome remarks by Mr Hiroyuki Nakazato, Managing Director of JETRO Sydney (@Cambridge Room)

1:30-1:35pm, Opening remarks by Consul-General Mr Keizo Takewaka (@Cambridge Room)

1:35-2:25pm, 2:40-3:30pm, Instruction & Promotion Seminar (@Essex Room)

[Inquiries]

Contact person: JETRO Sydney, Ms Rika Ando, Ms Rie Aida

Email: syd-bd@jetro.go.jp

TEL: +61 (0)2 9002 6208

[Sake Masterclass & Showcase] Participant list

Alphabetical Order

No.	Company	Location
1	Akita Meijo	Akita
2	Amabuki Shuzo	Saga
3	Chiyomusubi Sake Brewery	Tottori
4	Dewazakura Sake Brewery	Yamagata
5	Fukui Syuzo	Aichi
6	Funasaka Sake Brewery	Gifu
7	Gekkeikan Sake Company	Kyoto
8	Gojo Shuzo	Nara
9	Homare Sake Brewery	Fukushima
10	Imayo Tsukasa Sake Brewery	Niigata
11	Kamotsuru Sake	Hiroshima
12	Kobe Shu-Shin-Kan Breweries	Hyogo
13	Kunimare Shuzo	Hokkaido
14	Nabedana	Chiba
15	Nakano BC	Wakayama
16	Sekiya Brewery	Aichi
17	Yatsushika Brewery	Oita
18	Yoshinogawa	Niigata