B2C Promotion Events


Making business meeting arrangement for importers and distributors, retailers and so on to source a variety of Japanese food and beverage. Collaborating to organize in-store and/or online promotion events which aim at marketing new and exceptional products, building brand awareness among consumers and stimulating market demand.​


Japanese Seafood Fest, 26 ~ 28 Jan 2024​

A Japanese seafood promotion event held at Lalaport BBCC in Kuala Lumpur with the collaboration of a seafood importer, online retail store and some restaurants. The public can learn more about Japanese seafood, explore various stalls to savour a variety of fresh seafood from Japan, witness live tuna cutting performance and learn to make own Japanese sushi rolls in this 3-day event.


Press release: https://www.bernama.com/bm/news.php?id=2265850


 



Nara Fair, 17 ~ 26 Nov 2023 & 20 Nov ~ 2 Dec 2023

A promotion event of Nara food and beverage which was held at Mercato @Pavilion KL, a premium supermarket in Kuala Lumpur and TJ Health Food, a healthy food store in Penang.


Press release: https://www.bernama.com/en/business/news.php?id=2245389 



Japan Fair, 7 Sept ~ 1 Oct 2023​

A promotion event of Japanese food and beverage held at selected outlets of Village Grocer, Ben's Independent Grocer, The Food Merchant, BSC Fine Foods, on Bites Shop and Foodpanda.



Japanese Sake Promotion Event in MATTA Fair March 2023, 18 ~ 19 Mar 2023

A Japanese sake promotion event held in collaboration with JNTO Kuala Lumpur office for the first time at MATTA Fair, Malaysia's largest travel fair. This promotional effort is aimed at discovering new potential consumers and gaining awareness for further expansion of the Japanese sake market in Malaysia besides synergistically expanding the inbound tourism and exports of Japanese agricultural, fishery and food products. 



B.I.G Japan Town Fair, 15 July ~ 8 Aug 2021​

A promotion event of Japanese food and beverage held at Ben’s Independent Grocer (B.I.G.) @Publika, a premium grocery store in Kuala Lumpur and its online stores on Bites Shop, Lazada and HappyFresh. ​


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Osaka X Kansai Food Fair, 18 ~ 30 Mar 2021​

A promotion event of Osaka and Kansai food and beverage which was held at Village Grocer @EkoCheras Mall, a premium supermarket in Kuala Lumpur and E-commerce website of a Malaysian importer mainly dealing with Japanese food products.​


Press release: https://bernama.com/en/business/news.php?id=1944943

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Japanese Sake Month Campaign, 31 Dec ~ 31 Jan 2021​

An online promotion month for Japanese sake with the collaboration of a major Japanese alcoholic beverages E-commerce site, “Sakekami” in Malaysia.​


 



Japanese Food Promotion on GrabFood, 18 ~ 31 Aug, 17 ~ 30 Sept, 18 ~ 31 Oct 2020​

A promotion campaign participated by over 100 Japanese restaurants which offered free gift and promo code for customers who ordered Japanese food on GrabFood, a major food delivery service provider in Malaysia.


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