DJW-Event: Munich Asa no Kai

Jan 25, 2016

Venue: Mandarin Oriental Munich, Neuturmstrasse 1, 80331 Munich

Time: February 22nd, 2016 (Monday), 08:00 - 10:00 a.m.


Topic: “Harmonizing Corporate Management and Overcoming Intercultural Challenges at a Japanese-German Joint Venture: A Japanese Point of View”


Both H.C. Starck GmbH and JNC Corporation are not only internationally operating companies but also act in the German as well as in the Japanese market. Nevertheless, both pursue diverging ways of corporate management. For that reason, two differing cultural and working concepts needed to be harmonized, when the Joint Venture CS Energy Materials (CSEM) was founded in 2012: aspects of leadership, communication, decision making, marketing as well as intercultural issues had to be identified and adjusted.

Our speaker will share his experiences in managing the international and intercultural Joint Venture. Which steps were taken in order to accommodate the number of requirements? Which initiatives were realized to overcome the intercultural challenges?


Speaker: Dr. Kazuyuki Marukawa, Senior Executive Vice President, CS Energy Materials Ltd.


Dr. Kazuyuki Marukawa has been Senior Executive Vice President of CS Energy Materials Ltd. and   managing the lithium-ion batteries cathode materials Joint Venture since 2011. He started to work for H.C. Starck Ltd. in Tokyo in 2008 where he set up the first business development department of H.C. Starck in Asia as well as the Joint Venture basis of CS Energy Materials. Furthermore, Dr. Marukawa gained international experience working for Mitsubishi Heavy Industries and A.T. Kearney in Bangladesh, Europe, Japan and Korea. He holds the degree of Economics of the Keiô University, an MBA of the London Business School and earned his PhD at Manchester

Business School.