CES 2023: JETRO to Feature 36 Rising Startups at Japan Pavilion

Dec 16, 2022

The Japan (J-Startup) Pavilion will host 36 rising Japanese startups

including 7 CES Innovation Award honorees!

JETRO has announced that they will be hosting 36 Japanese startups at the Japan (J-Startup) Pavilion at CES 2023 in Las Vegas from January 5-8, 2023. The Japan Pavilion will be located in CES' startup arena Eureka Park (Venetian Expo 1F Hall G).

For a full list of exhibitors and information on their products, please visit:

Japan Pavilion Exhibitor Directory

Many of the Japanese startups will also attend media-focused events that week, including CES Unveiled, ShowStoppers, and the pitch event "Launch.IT."

JETRO will also be setting up a café area in the Japan Pavilion named the “Moonshot Café.” This will provide a place for visitors to sit down with participating companies and build better connections. JETRO also plans to give away free J-Startup mugs and coffee to those who either post on social media using hashtag #CES2023JETRO and #CES2023, or who answer a survey, at a specified time. For info about the giveaway, please visit the Japan Pavilion in-person.

A record number of 7 Japanese startups received CES Innovation Awards this year. Innovation Awards are presented to companies whose products are recognized by a panel of expert judges for their outstanding design and engineering. Honorees will be able to display their products at the Innovation Awards showcase area of the venue.

CES Innovation Award Honorees


AGRIST Inc. – “L”

Category: Robotics

The “L” robot is an automatic bell pepper harvesting system that uses AGRISTS’ proprietary AI algorithm and a combination of different types of cameras to enable it to identify and pick harvest-ready peppers with millimeter precision through layered leaves. It patrols farms daily to monitor crop growth, providing farmers with advice on optimal farm management.


Algal Bio Co., Ltd.  – “Moneru”

Category: Food & Ag Tech

Algal Bio promotes algae-derived products and solutions via their “Algae Biofoundry Platform” which is based on 20+ years of research by the University of Tokyo. The Platform enables them to identify ideal algae strains for various applications from wellness to bioplastics, including “Moneru” a functional food made with natural ingredients that can improve one’s quality of sleep.


Ashirase, Inc.

Category: Accessibility

Ashirase” is a wearable navigation system that assists the visually impaired with walking. The system consists of a smartphone app and an in-shoe vibration device. Ashirase’s intuitive instructions via vibration can guide users to their destinations more safely without obstructing their hearing ‒ a sense that is critical to the visually impaired.


Ball Wave Inc. – "Sylph”

Category: Mobie Devices & Accessories

“Sylph” is an ultra-compact, high-performance gas chromatograph for onsite chemical analysis of space and terrestrial environments. Unlike conventional gas chromatographs that are as large as mini-fridges, the palm-sized Sylph weighs less than 5 lb. and is operable on mobile battery power – making gas chromatography accessible anywhere.


Diver-X Inc. – “ContactGlove”

Category: Virtual & Augmented Reality

“ContactGlove” is a glove-type VR controller that can accurately recreate the sensation of touching objects in VR space. A tactile feedback module using shape memory alloy (SMA) coils applies force to the ball of your finger to replicate the sensation of touching or grasping an object.



Category: Vehicle Tech & Advanced Mobility

ICOMA TATAMEL BIKE” is a full-size electric motorbike that folds into the size of a suitcase. It’s also designed to provide different functionalities, including one as a power source for outdoor activities and emergencies. The large side panel can be customized according to the users’ preference.


Pixie Dust Technologies, Inc. – “SonoRepro”

Category: Home Appliances

“SonoRepro” is the world's first handheld Ultrasonic scalp care device. “SonoRepro” applies vibration pressure from ultrasound waves to stimulate the scalp. It's designed to concentrate ultrasound waves in the air onto a single point on the scalp at a time, providing stimulation without making any direct contact with the user's head.



About J-Startup

J-Startup is a startup support program that the Ministry of Economy, Trade and Industry (METI) launched in 2018 to boost innovation activities and help promising startups compete globally. Operated collaboratively by JETRO, METI and other public agencies, the program provides 140 startups chosen through a rigorous selection process with various resources and support.



The Japan External Trade Organization (JETRO) is a Japanese government-affiliated agency that supports Japanese businesses expanding globally and international businesses entering Japan. JETRO’s Startup Division assists innovative Japanese startups in entering the global market. JETRO has organized the CES Japan (J-Startup) Pavilion since 2019.