The Japan External Trade Organization (JETRO) is a non-profit, government-funded organization that works to promote mutual trade and investment between Japan and the world. Originally established in 1958 to promote Japanese exports abroad, JETRO's core focus in the 21st century has shifted to promoting foreign direct investment into Japan and helping small to medium-sized Japanese firms maximize their global export potential. JETRO currently has a network of 121 offices located in more than 55 countries worldwide.
There are six JETRO offices in the United States; each offers complimentary information and support to American businesses seeking to successfully enter and expand into the Japanese market.
JETRO's services include comprehensive business support, timely market intelligence information, regulation and legal policy updates, and relevant business events. Each service is designed to encourage and promote thriving relationships between American companies and Japan.