J-Bridge Platform Europe Launch Event “Green Growth Strategy Creates Business Chances for European Companies”

May 04, 2021

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Schedule: 17:00 – 19:00(JST) / 10:00 – 12:00(CET) / 9:00 – 11:00(GMT) 17th May 2021

Venue: Online

Language: English

Participation fee: Free (registration necessary)

In October 2020, Japanese Prime Minister Suga declared the goal of realizing a carbon-neutral, decarbonized society by 2050. The Japanese government, led by the Ministry of Economy, Trade and Industry (METI), formulated the “Green Growth Strategy through Achieving Carbon Neutrality” in December 2020.

To promote innovation in carbon neutral related industries in Japan under this new policy, METI and the Japan External Trade Organization (JETRO) started a new project in April called “J-Bridge Platform Europe”, focusing on carbon neutral sectors. Within this project, JETRO will support business tie-up between innovative European companies (including startups) and Japanese corporates to promote the open innovation activities of these Japanese companies.

Representatives of Japanese industry and leading European companies within the renewable energy sector will exchange their opinions about the perspective of future business opportunities in Japan.


Organizer : Japan External Trade Organization (JETRO)

Co-Organizer : Ministry of Economy, Trade and Industry (METI)

Supporter : KEIDANREN(Japan Business Federation)

Audience : Companies from both Europe and Japan in Carbon Neutral related industries

Capacity : around 300 People

Language : Simultaneous Interpretation (English / Japanese)


Program (JST):

17:00-17:05 Greetings: Ministry of Economy, Trade and Industry Japan (METI)

17:05-17:10 Opening Remarks: Mr. SASAKI Nobuhiko Chairman & CEO of JETRO,


<Session 1: Business opportunities between Japan & Europe -Carbon Neutral in general>

17:10-17:25 Key Note 1 “Green Growth Strategy & Expectations from Japanese Industry “(tbc)

                    -Speaker; ENEOS Holdings. Inc.

                                    Mr. SUGIMORI Tsutomu

                                    Representative Director, Chairman of the Board Group CEO

17:25-17:40 Key Note 2 “Today´s energy world and the role of Siemens Energy “ (tbc)  

                    -Speaker; Siemens Energy AG

                                   Dr. Jochen Eickholt

                                   Member of the Executive Board of Siemens Energy AG

                                   Member of the Executive Board of Siemens Energy Management GmbH

17:40-17:55 Key Note 3 “Today´s energy world and the role of Equinor “ (tbc)  

                    -Speaker; Equinor ASA

                                   Mr.Jens Økland

                                   Senior Vice President and Head of Business Development in Equinor offshore wind

17:55-18:00 Introduction to J-Bridge Platform (JETRO)

       -Speaker;  NAKAGAWA Takashi, DX Promotion Team Leader of JETRO

18:00-18:30 Panel Discussion

                    1) Mr. Jean-Francois RÉBEILLÉ, COO & Representative Director, BayWa r.e. Japan K.K.

                    2) Mr. Jan Warzecha, Representative Director, juwi Shizen Energy Inc.

                    3) Mr. YAMADA Mutsumi, Country Manager, IDEOL Japan LLC

                   Moderator: Ms. KAWADA Mio, Director-General, Invest Japan Promotion Division of JETRO


<Session 2: Business opportunities between Japan & Europe -Offshore wind energy>

18:30-18:35   The potential of wind power generation in Japan and technological strength of Japanese companies

18:35-18:55 Pitch by 4 Japanese companies

  • Mitsubishi Electric
  • ISHIBASHI Manufacturing Co., Ltd.
  • Hamax Co., Ltd.
  • Unytite, Inc.

18:55-19:00 Q&A

For more information, please contact the Investment Team, JETRO London at: LDN_Invest@jetro.go.jp or 020 7421 8335.