Japan continues to be a trendsetter in the global fashion scene, and Tokyo is becoming a new face on the collection scene, with the introduction of Japan Fashion Week. Japan is also a leading producer of cutting-edge textiles and fabrics.

Japan is well known for its love affair with high fashion and luxury goods. Flagship stores of the world's most famous brands line Tokyo's glitzy shopping streets and Japan's well-healed consumers have an unending thirst for designer labels and the latest fashions. However, these days, it is Japan that is setting new trends and making a name as a global trendsetter in fashion and textiles.
Japan's emerging designers and fashion houses are building reputations outside the country. Textile makers too are also generating increased attention abroad, as can be seen in the high interest shown in Japanese exhibitors at Paris' "Premier Vision", a leading textile fair. Moreover, in the fast-growing market in China, translation of Japanese fashion magazines account for two-thirds of all the fashion magazines sold, and the fashion buzzword is "kawaii", meaning "cute" and defining a style popular among girls and young women, which originated in Japan.
To give further momentum to these trends, JETRO helps small and medium-sized firms take part in prominent overseas events like Premier Vision, and invites foreign buyers to Japan.

Trade Fairs

The following are trade fairs at which Japanese companies will exhibit in 2019/2020.
Event Dates Location Link
Premiere Classe

27th - 29th September 2019

Paris, France
TRANOI Women's

27th - 30th September 2019

Paris, France

SHOPPE OBJECT 2019 Summer Exhibition

10th - 12th August 2019

New York, USA
Maison & Objet Paris - Japan Booth

17th - 21st January 2020

Paris, France

Japanese Fashion Market Information

- TRADE SHOWS IN JAPAN (Apparel, Textile, Footwear, Jewelry)

- Apparel and Textiles (Information on apparel and textiles including a list of Japanese companies)