[Event] Promotion of Japanese Food Product: The Kick-Off Event

From sushi to ramen, the local Japanese food craze shows no signs of stopping. The proliferation of Japanese restaurants shows our perennial fascination with Japanese cuisine. After all, it is well known and loved for its unique flavors, use of fresh, high-quality ingredients, and nutritious dishes. 

 

We often think that making Japanese food is best left to the experts. However, there are many easy recipes that Filipinos can prepare and enjoy at home using authentic Japanese ingredients that are locally available. The Japan External Trade Organization (JETRO) has made it their mission to promote Japanese food products through an event series called “Bringing You a Taste of Japan”.

 

Through this project, JETRO intends to raise more awareness of Japanese food products, contribute to the increase in import value, and provide consumers and business owners with a deeper understanding of Japanese food ingredients. Ultimately, this will create an environment that will enable continuous demand growth for these products. 

 

The first event, “Bring Home a Taste of Japan,” was held on October 5, 2022, at The Seasons Residences Showroom in BGC. It showcased some of the finest food products from the Land of the Rising Sun through a cooking demonstration with Chef Masaaki Ishikawa, followed by a tasting. 

All the ingredients, condiments, and drinks highlighted in this event will be available at Mitsukoshi FRESH. With the highly anticipated opening of this supermarket, it’s easier than ever to obtain authentic ingredients and bring home a taste of Japan. 

 

NEWS ARTICLES:

• Garcia, J. (2022, October 13). Going Japanese every day. Business World. https://www.bworldonline.com/arts-and-leisure/2022/10/13/480215/going-japanese-every-day/

• Teehankee, P. (2022, October 13). Bring Home a taste of Japan. Philippine Star. https://www.philstar.com/other-sections/newsmakers/2022/10/13/2216412/bring-home-taste-japan

• Legaspi, J. (2022, October 15). LIST: Japanese recipes to try at home. Manila Bulletin. https://mb.com.ph/2022/10/15/list-japanese-recipes-to-try-at-home/

• TDT. (2022, October 27). Make your own Japanese feast at home. The Daily Tribune https://tribune.net.ph/2022/10/20/make-your-own-japanese-feast-at-home/