About Us

JETRO, or the Japan External Trade Organization, is a government-related organization that works to promote mutual trade and investment between Japan and the rest of the world. Originally established in 1958 to promote Japanese exports abroad, JETRO's core focus in the 21st century has shifted toward promoting foreign direct investment into Japan and helping small to medium size Japanese firms maximize their global export potential.

Likewise, the Manila office traces its origin under the organization’s former name, operating in the Philippines as early as 1956, with the sole purpose of promoting Japanese export products. It was re-established as JETRO Manila following the creation of JETRO in 1958, and now belongs to the organization's worldwide network of 76 offices in 55 countries. 

Over the years, the Manila office has grown both in size and function, now offering various services and activities geared towards the promotion of Japanese trade and investment and displays a particular emphasis on helping both the Japanese and Filipino SMEs. Its services offer the means for Japanese companies to establish business tie-ups with local companies and assist them with regards to investment opportunities in the country, while Filipino companies can find new business opportunities through the organization's diverse activities such as business seminars and matching events among others. 

Changes in Japanese Trade & Investment: Evolution of JETRO

• Message from the Executive Director


The activities of JETRO Manila are divided based on its area of ​​focus. Under each main activity are various programs, projects, and services that are being carried out by different departments.

  • • Trade Promotion
  • • Investment Promotion 
  • • Acceleration of Innovation
  • • Invest Japan
  • • Business Information & Research
  • • IDEAS Training Program