Automotive Engineering Exposition 2010

For the past 3 years (FY2006 – FY2008), the exhibition was executed as Fair in Fair style in the IAAE that was focusing more on aftermarket. During the MAJAICO Summit meeting in Kuala Lumpur on March 2009, MATRADE proposed to change the exhibition to OEM related exhibition. Their proposal was also supported by the following factors:

I. Initial MAJAICO objective was to support OEM manufacturers.
II. Small number of visitors to IAAE that minimize the business opportunity.



As a result, the exhibition was changed to “Automotive Engineering Exposition” or “AEE” to replace IAAE. It is OEM oriented and focusing more on the new technologies. The AEE was held in Pacifico Yokohama Exhibition Hall, in Yokohama from 19th May to 21st May 2010. 9 companies including Proton participated in “Malaysia Automotive Industry (MAI)” pavilion at the exhibition. They were:

Fetta Marketing (M) Sdn Bhd (Exhaust System, Kangaroo Bar)
PHN Industry Sdn Bhd (Metal Stamping Parts)
SIPRO Plastics Industries Sdn Bhd, (Plastic Parts)
FBK Automotive Components Sdn Bhd, (Brake)
Inteltium Technology Sdn Bhd (Auto Light, MMC Coating)
Weng Zheng Sdn Bhd (Cold drawn bright steel products)
Proreka (M) Sdn Bhd (Design, styling, prototyping, plastic parts)
HIL Industries Bhd (Plastic Parts, Painting, Parts decoration)



Proton exhibited their “New Exora” as the main attraction of Malaysian booth in the exhibition.
Other than exhibition, there were also factory visits arranged. A visit to NISSAN Oppama plant as well as KEIHIN Hatsujo, a spring maker has broadened the knowledge and give more experiences to the participants on Japanese manufacturing style. Also a networking gathering as well as pre-arrange business meeting were held to optimize the opportunities.