Ochiai Shuzojyo Co., Ltd.: Bringing ginger shochu to the U.S.
Ochiai Shuzojyo, founded in 1909, produces shochu not only from sweet potatoes but also from unusual ingredients like ginger and pumpkin. Working together with a JETRO expert, the company pursued the idea of exporting shochu overseas. Based on a SWOT analysis, they decided to bring ginger shochu overseas. In 2017, they started marketing Rihei Ginger in the U.S., and by April 2018 they had successfully secured a contract, and are still striving for more. The fourth-generation master distiller reveals what he has learned while exploring the outside world.
English Subtitles(Aired on September 20th, 2019)