Takikawa Oblate Company Ltd.: Exporting oblate to Singapore
Takikawa Oblate, manufacturer and wholesaler of medical oblate and edible oblate products, boasts over 80% of the oblate, or wafer sheet, market share in Japan. They decided to explore possibilities of exporting oblate to countries without conventional views on the product. Taking up the idea of using oblate for food decoration, they worked with JETRO experts to participate in trade shows and perfect a detailed business plan. The work bore fruit in 2017 when the exportation of products to Singapore became a reality. The next market is the U.S., where the product could become a popular party food.
English Subtitles(Aired on September 20th, 2019)