News & Updates

Japan’s Fast-Growing Innovation Community to Showcase a Record Number of Startups at CES

Dec 22, 2020

Innovators with solutions for Japan’s ‘super-aging society’ will map out their visions at the live Japan Session during the trade show.

TOKYO (Dec. 22, 2020) – The Japan External Trade Organization (JETRO) announced that 51 technology startups will join global technology leaders in representing Japan at CES 2021, which will take place virtually from Jan. 11-14, 2021. The number of Japanese startups exhibiting at the J-Startup Pavilion, which JETRO organizes, has nearly doubled from a year ago amid the country’s growing focus on the innovation economy. During the 2021 trade show, JETRO will also host a live online broadcast event, “Japan Session: Transforming the Super Aging Society into a Super Smart Society,” in which some startup founders will share their breakthrough technologies and visions of a thriving world that is barrier-free for all.

: J-Startup Exhibit at CES 2021 (virtual)

51 Japanese startups (Please see the attached list)
J-Startup Exhibit at CES 2021 Company ListPDFFile(444KB)

Sneak peek:
CES 2021 JAPAN Showcase(jetro)

: Jan. 11-14, 2021
: CES digital platform

The J-Startup companies encompass a spectrum of product categories, including AI, health, wearables, robotics, IoT, smart home, transportation, blockchain, energy, and space tech, as well as anti-coronavirus technologies. The company names and their website addresses can be found in the J-Startup List attached. The J-Startup 2021 website to be launched on Dec. 22 will provide a sneak-peek preview of the exhibit, followed by the release of a searchable company list with detailed product descriptions and videos on the same website during the week of Jan. 4.

“We are proud to present an extensive lineup of novel technologies from Japan, all of which have the potential to transform the way people live around the world,” JETRO Executive Vice President Ichiro Sone said. “J-Startup companies’ record turnout for CES 2021 reflects their enthusiasm for using CES as the launching pad to expand their businesses globally. It’s also a testament to the governmental policies that are designed to boost innovation activities. We look forward to hearing how the J-Startup innovators, who work on the front line of the ‘super-aging society,’ envision our future at the Japan Session.”

JAPAN SESSION“Transforming the Super Aging Society into a Super Smart Society”

Jan. 13 (Wed), 6-8 p.m. EST | 3-5 p.m. PST


Japanese innovators, along with some industry observers and public officials, will share their insights into Japan’s “super-aging society” and discuss the ongoing trend and future of technologies for a barrier-free society in four 30-min sessions

JAPAN Session“Transforming the Super Aging Society into a Super Smart Society”Time SchedulePDFFile(571KB)

About J-Startup

J-Startup is a startup support program that the Ministry of Economy, Trade and Industry (METI) launched in 2018 to boost innovation activities and help promising startups compete globally. Operated collaboratively by JETRO, METI and some other public agencies, the program provides 139 startups that are chosen through a rigorous selection process with various financial and educational support and connects them with a global network of resources.


The Japan External Trade Organization (JETRO) is a Japanese government-related organization that assists innovative startups in expanding their businesses into the global market. The organization provides extensive support for business development, including consultation on go-to-market strategies, in order to help small businesses grow and to foster their relationships with their global counterparts. JETRO has organized the CES J-Startup Pavilion (Japan Pavilion) since 2019. Photos of past CES J-Startup exhibits:
Photos of past CES J-Startup exhibitsPDFファイル(849KB)

About CES

CES is the world’s largest technology trade show that takes place annually in Las Vegas. As the premiere site to introduce innovations, CES 2020 brought together more than 4,600 companies to showcase 20,000 new products and services. Due to the coronavirus pandemic, CES 2021 will be held digitally.

JETRO San Francisco Noriya Tarutani, Will Ferguson