The Japan Food Product Overseas Promotion Center (JFOODO)

About Us

Organization name The Japan Food Product Overseas Promotion Center (JFOODO)

* In Japanese, the kanji character「道」(read as “”) literally means “the way” or “the code.” In addition to world-renowned Japanese arts such as bushido (武士道, or “the way/the code of samurai”), kendo (剣道, or “the way of sword”), and sado (茶道, or “the way of tea”), JFOODO aims to promote “the way of food” together with Japanese culture. Culture can be translated as 「風土」(“fudo”) in Japanese, which sounds and rhymes with JFOODO.

President KOBAYASHI Eizo
Director-General TAKAHASHI Yoshitoku
Our mission Strategic planning and implementation for branding and promotion of Japanese food products in overseas markets.
Date of establishment April 1, 2017
  • November 2016 – The “Agricultural Competitiveness Strengthening ProgramExternal site: a new window will open ” was approved by the Cabinet Office of the government of Japan in which the launch of a new organization specializing in branding and promotion of Japanese food products, and support for Japanese exporters was determined.
  • December 2016 – 15 organizations including the Ministry of Agriculture, Forestry and Fisheries, JETRO and Japan Agricultural Cooperatives (JA) signed a partnership agreement for strengthening the comprehensive support for the export of Japanese agricultural, forestry, fishery and food products
Address Ark Mori Building, 12-32, Akasaka 1-chome, Minato-ku, Tokyo 107-6006 Japan
Tel 03-3582-8344