Promotion Target Country/Area
China, Hong Kong, USA, Singapore, UK, France
We are focusing on creating a strong tie between Japanese Sake and seafood. Considering the fact that Japanese Sake has weak relationships with specific foods, dishes or scenes, we consider making an association with them as important for branding. While utilizing the scientific evidence of the feature that Japanese Sake covers the fishy smell and amplifies the taste, we aim to build an image of Japanese Sake as the most suitable alcoholic beverage for seafood.