Japanese Sho-chu

Japanese Sho-chu

Promotion Overview


Promotion Target Country/Area



The global market share of spirits is increasing due to the trend toward consuming premium types.
JFOODO is aiming to increase the recognition of Sho-chu, by promoting it to consumers as a new type of spirit that can be enjoyed at the bar, where the sales growth of global spirits comes from.

Promotion Sites/ SNS

Check out our promotional websites

[Contacts] The Japan Food Product Overseas Promotion Center(JFOODO)
E-mail:JFA@jetro.go.jp Tel:03-3582-8344