Supporting Exports of Japanese Agricultural, Forestry, and Fishery Products and Food
To help the Japanese government reach its target of “two trillion yen in exports of agricultural, forestry, and fishery products and food by 2025 and five trillion yen by 2030,” JETRO fully uses its domestic and international networks, working with the government, local authorities, industry associations and other organizations. We are also working with the Japan Food Product Overseas Promotion Center (JFOODO) on promotional activities to support existing export businesses and to attract new domestic exporters and buyers looking to market Japanese agricultural, forestry, fishery, and food products overseas.
One-stop information provision at export-consultation desks throughout the country
JETRO collects information on export-destination markets and systems, such as for local import restrictions and quarantines, by country and product. We inform Japanese suppliers through export consultation desks at JETRO offices in Japan, on our website, and at seminars.
Offering opportunities to build distribution channels with foreign companies and individualized support for exports
JETRO assists Japanese companies in developing commercial distribution flows with foreign companies by holding international trade fairs and business-matching events both domestically and overseas. Moreover, our experts provide business-matching opportunities between suppliers and trading companies, useful information through inquiries received from overseas buyers, and individual support to companies.
Showroom with Japanese food samples
Online business meeting
Japan Pavilion at a trade fair in Hong Kong
Providing individualized support for exports.
We also offer support services such as providing expert assistance to individual companies and responding to inquiries from overseas buyers. In addition, experts specializing in agricultural, forestry, fishery and food products stationed at overseas offices provide free briefings and e-mail consultation services.
Promoting Japanese Agricultural, Forestry, and Fishery Products and Food brands overseas
JFOODO (The Japan Food Product Overseas Promotion Center) develops promotional strategies by identifying promising items, targeting prospective countries and regions, and carrying out comprehensive advertising, public relations, and other kinds of sales promotion with Japanese suppliers. This will enable us to create new markets and enhance brand awareness for these Japanese products.
Advertisement for Japanese seafood at a subway station in Hong Kong during the Chinese New Year
Recommending delicious food pairings, such as sake with raw oysters, to overseas consumers
Exhibition booth to promote "Japanese Tea = Mindfulness Beverage" and a tea ceremony experience event
Other programs and services
- Providing information to overseas audiences on the attractiveness and value of Japanese agricultural, forestry, and fishery products and food
- Supporting exports of local products by promoting regional and production area collaborations
Seafood promotion event in Bangkok, Thailand
