Description:
In the middle of a room with several tables and chairs, three people are talking. On the right is a man with glasses in a black sweater with zipper, in the middle is a woman in a khaki cardigan, and on the left is a man in a black shirt. The woman and the man with glasses are making eye contact and chatting, and the man in a black shirt is watching them with his left hand on his waist.
Caption:
Unlocking the value of regional Japan
Adam Fulford
Description:
The man with glasses is sitting cross-legged. There is a Japanese open hearth behind the man and shoji screens behind the hearth, through which sunlight is filtering in. He is talking with hand gestures.
Caption:
Adam Fulford
CEO
Fulford Enterprises, Ltd
Fulford:
Hello, my name is Adam Fulford.
I work as a Community Consultant in Japan.
Caption:
Limitless potential
Description:
There are a laptop computer on the left of the screen and a ring notebook on the right, which is only partially seen. There is some writing on a page of the notebook.
A landscape of a river appears in the center of the screen. Cherry blossoms are in full bloom along the left riverbank. There are several houses on the right riverbank, near a sea. In the background, there are mountains.
Numerous large orange fireworks are in a night sky. At the bottom of the screen, there are many spectators who are looking up at the fireworks.
A single head of Japanese silver grass is shaken by the wind, behind which there is the surface of a flowing river reflecting sparkling sunlight.
Sunlight is being reflected on the surface of the flowing mountain stream.
The screen shows many people lining up at the temple in the middle of winter. The approach is lined with several stalls. The people are gradually moving forward, looking at the stalls.
Caption:
Natural and cultural diversity
Fulford:
After living in Japan for a long time, I have really come to appreciate the natural and cultural diversity of regional Japan. In particular, I enjoy investigating the power of traditional lifestyles to unlock the full potential of each community member.
Description:
The screen shows the left profile of Mr. Fulford, who is talking.
Caption:
Talking strategy in Tokyo
Fulford:
I am very fortunate that I have been able to work as a consultant in regional Japan. One aim of my work is to enable visitors to become instant insiders in any community that they visit.
Description:
Mr. Fulford, a woman, and a man are talking at a desk. Mr. Fulford is sitting facing the camera. The man is sitting across the desk from him. The woman is in the middle of the two. The three are there with their laptops open. Mr. Fulford is talking with hand gestures.
The screen changes and shows a bust shot of Mr. Fulford over the back of the woman, whom he is facing and talking to.
The screen then shows the scene viewed from the back of the left shoulder of Mr. Fulford, who is talking to the woman and man.
The left profile of Mr. Fulford is shown.
Mr. Fulford is sitting cross-legged in the room with the hearth and shoji screens. He is speaking with hand gestures.
The profile of Mr. Fulford, who is in a car, is shown. A rural landscape is seen through the car window. Mr. Fulford looks outside the window.
Caption:
Exploring opportunities with local business partners
Description:
Mr. Fulford, wearing a nonwoven fabric cap on his head, is facing and listening to a man in a suit with glasses and a cap.
Mr. Fulford and the man in the suit are talking in a corner of a large white room of a processing plant.
They are holding apples in their hands. On the right of the screen, nine people are working on apples.
Apples are placed on the slope belt conveyor at the back of the worktable. There are other people and large machines in the further back.
Fulford:
So far, I have worked mainly in two locations in northeast Japan. One key activity is to work with communities to open a path to a sustainably profitable future through interesting forms of engagement with visitors.
Description:
Mr. Fulford is sitting cross-legged in the room with the hearth and shoji screens.
A Japanese map appears at the lower left of the screen. Iide Town, Yamagata Prefecture, and Koriyama City, Fukushima Prefecture are indicated with red circles, and the Tokyo office, a white circle. A leader line extends from each circle and a corresponding name is written on it.
Caption:
Focus points
lide Town, Yamagata Prefecture
Koriyama City, Fukushima Prefecture
Tokyo office
Description:
A bird's eye view of a basin-like landscape appears. There is a flat area surrounded by gentle mountains with some autumn-colored areas. There are houses on the flat area. In the foreground of the screen, there is a cluster of Japanese silver grass. The grass and sky clouds are moving in the wind.
Mr. Fulford is walking with his hands folded behind his back in a quiet residential area. He stops near a utility pole, looking up and around.
Caption:
Leveraging local identity
Description:
A picture of Mr. Fulford and five elderly women appears. They are sitting at a table with meals in a tatami room. Mr. Fulford is sitting on a sofa with his laptop open and looking at the camera with a smile. Five women are sitting on the floor, also looking at the camera with smiles.
Mr. Fulford in a striped shirt is talking to two men. Mr. Fulford is sitting facing the camera, while the two men are sitting with their backs to the camera. There are paper documents on the table.
Caption:
Taking the next step
Description:
The cityscape of Tokyo appears. In the background, there is a silhouette of Mt. Fuji against the sky at sunset. On the right of the screen, there is the soaring, illuminated Tokyo Tower. Around it, there are lighted buildings. The camera is moving to the left, and the clouds are also moving to the left.
Fulford:
When you first come to Japan, you may feel that it's actually quite a difficult market to penetrate, but if you meet the right people, if you have the right experiences, very quickly I think you'll start to notice valuable opportunities wherever you look.
This is a great country for people with creative ideas and original solutions.
Description:
The screen shows a close-up of the left profile of Mr. Fulford.
Caption:
A wellspring of traditional value
Description:
The screen shows wooden boxes containing bottles of wine.
The camera moves upward to the right to show wine bottles on a table in the back. A man in a gray hoodie and Mr. Fulford are walking behind the table while talking. The man in the hoodie is talking with a smile, and Mr. Fulford is nodding while listening to him.
The man in the hoodie reaches out into the leftmost small bottle.
The camera is now at an angle that looks up at the back of the man's right arm, where the upper body of Mr. Fulford is visible.
The man is talking while holding a bottle of wine in his right hand, and Mr. Fulford is nodding, also holding a bottle of wine in his right hand.
Mr. Fulford and a man with a cap in a black T-shirt, blue pants, and black boots are talking.
There are big logs between the two, on which an orange backpack and an orange bag are placed. The man with the cap is touching the bag, and Mr. Fullford is pointing to it.
A private house stands behind the two.
The screen shows the back of Mr. Fulford's left arm in the foreground and the upper body of the man with the cap in front of him.
The man with the cap is talking with a folded rope with a carabiner in his right hand and the orange bag in his left. Lifting those two up a bit, he continues talk to Mr. Fulford.
In a blue basket, there are green onions, burdocks, and potatoes.
There are golden beets, sunchokes, carrots, and pink radishes in bags in another blue basket.
Fulford:
If you're thinking about setting up a company in Japan, one thing you should know is that it's just a great stable environment to do everyday work. There are no distractions. There's nothing to stop you from achieving your goals.
You can do everything efficiently and effectively from riding the train to ordering a meal. Everything really does work like clockwork in Japan. That means that you can focus. You can really do what you need to do in your everyday work.
Description:
The screen shows a rural landscape. The sky is expansive, and there are snow-covered mountains in the background. There are forests under the mountains, in front of which several private houses and utility poles stand.
The screen shows a close-up of the left profile of Mr. Fulford.
Mr. Fulford is talking with hand gestures facing the camera against the background of the hearth and shoji screens.
A river runs vertically through the center of the screen, and high-rise buildings stand in the background. There are rail tracks over the river, intersecting with other rail tracks. This is a timelapse of running trains and people on a platform.
Four foreign men and women are sitting around a table. A woman in a gray sweater is sitting on the left in the foreground, a man with glasses is sitting to her left, a man in a white sweater is sitting on the right in the foreground, and a woman with long hair is sitting to his right.
A woman stands in the center of the four people facing each other, holding two plates of skewered food in her hands. She hands one plate in her left hand to the man in the white sweater and places the other plate in her right hand in the front of the man with glasses, during which the woman in the gray sweater smiles and puts her hands on her cheeks and lowers them down to her chest.
Caption:
Efficient and stable business environment
Description:
The screen shows a cityscape of Tokyo in the evening. Tokyo Skytree stands in the center of the screen.
Countless buildings around the Skytree are lighting. On the left of the screen, there are a curved highway and a river.
The camera zooms out while rotating counterclockwise around the Skytree.
Fulford:
Japan is a land of amazing possibilities: an open treasure chest just waiting for you to discover it. For smart thinkers all over the world, Japan offers countless opportunities to do business that contributes to winning outcomes for every stakeholder.
Description:
Mr. Fulford is sitting cross-legged and talking toward the camera with his hands folded.
He fades to white, and the black text appears in the center of the screen: "Talk to JETRO First!"
The text fades to white, and JETRO and INVEST JAPAN logos appear.
