TICAD Business Expo & Conference | Events - Japan External Trade Organization

TICAD Business Expo & Conference
Connecting Japan and Africa:

Business, Investment and Innovation at TICAD9

This event is a platform for showcasing the technologies and services of Japanese companies to high-level government officials (heads of state and ministers) and business leaders from African nations participating in TICAD9. It aims to disseminate a broad range of business and investment information about Africa to Japanese companies, fostering greater interest in African markets and encouraging further expansion into the region.

Event Name: TICAD Business Expo & Conference
Date: Wednesday, August 20 – Friday, August 22, 2025

August 20 (Wed): 11:00 – 18:00

August 21 (Thu): 10:00 – 18:00

August 22 (Fri): 10:00 – 17:00
Venue: PACIFICO Yokohama Exhibition Hall B&C (Yokohama, Japan) https://www.pacifico.co.jp/english/access
Organiser: Japan External Trade Organization (JETRO)
Co-Organiser: Japan Business Council for Africa (JBCA)
Supported by: Ministry of Economy, Trade and Industry (METI)
Ministry of Foreign Affairs (MOFA)

Pre-Registration

The pre-registration site is currently open. By pre-registering on this form, you will receive further information on this event and news.

REGISTRATION

Key Event Zones

Japan Fair

The Japan Fair showcases cutting-edge products, technologies, and services from Japanese companies. Exhibitors will cover a wide range of sectors. The venue of the fair will be divided into 8 categories as follows:

Africa Lounge

The Africa Lounge provides a platform for African nations to present their investment environments and business opportunities.

Event Stage

Dedicated event stages will host thematic seminars, providing valuable insights into business trends, emerging challenges and successful case studies.

Thematic Exhibition Areas

Pop Culture Zone:: Featuring Japan’s globally celebrated pop culture, with a focus on anime and eSports. Visitors can explore selected anime titles through story highlights and immersive promotional videos, as well as find out about cross-industry collaboration products and real-world business cases. The eSports section showcases the rapid growth of competitive gaming as a business sector, alongside interactive elements that offer a hands-on experience.

Innovation Zone:: Highlighting groundbreaking innovations that address Africa’s key challenges, presenting transformative solutions for sustainable development.