Online Trade Fair Database (J-messe) COSME Tech 2017
Asia's leading exhibition for cosmetic ingredients, contract manufacturing, packaging etc.
Tokyo Big Sight, Tokyo, Japan
January 23-25, 2017
All Aspects of the International Cosmetics Industry Fully Covered at COSME Tech 2017
The COSME Tech 2017 exhibition, Japan’s leading show for all facets of the cosmetics industry, was held at Tokyo Big Sight on January 23-25, 2017. This exhibition gathers all the key products and services for cosmetics development, such as ingredients, contract manufacturing/private label, containers/ packaging, tools/accessories and so on. COSME Tech 2017 was held in conjunction with COSME TOKYO 2017, which emphasizes finished cosmetic products from around the world.
A Complete Guide to a Fascinating and Expanding Global Market
The COSME Tech exhibition provides glimpses into every corner of the wide-ranging cosmetics industry. This includes companies that either concentrate on raw materials, manufacture, or retail sales, or simultaneously compete at every link of the value-added chain.
Typical of an innovative raw material makers were the three Taylor sisters, Jacqueline, Elaine, and Alison, whose company, Le Prunier, takes the pits left over from the prunes produced on their father’s 100-year old farm, the Taylor Brothers Farms, Inc. (USA), and extract the oils to make specialty health-care products. Said Ms. Jacqueline Taylor, “We’re here to find new leads, show off our research and introduce ourselves to the Asian market. Our typical opportunities are with cosmetic ingredient buyers and cosmetic formulators. Our first time here, and we’re very happy to have come.”
From Europe came the cosmetics ingredients maker Solabia Group (France), which makes everything from fine biochemicals, to enzymes, to vegetal and seaweed extracts. “Japan is a big market for cosmetics ingredients, and we want a bigger piece of the cake!” said Mr. Jean-Noel Villemin, Sales Manager at Solabia. He added, “I like that there’s COSME TOKYO next door, that shows off the finished products that use ingredients like ours.”
Another unique exhibitor was Triepok Enterprise, Ltd. from Taiwan. “We handle every facet of the market for soap,” asserted Mr. Li Hao Chen, Product Manager working at the Triepok booth. “We sell finished soap products, like our line of onsen soap specifically for Japanese hot springs resorts. But we also sell ingredients to other soap makers, and our soap making equipment is used by manufacturers in many countries.”
Each of these companies, so different in their products, methods, and marketing, nevertheless found great value in setting up shop at COSME Tech.
Useful Services Provided for Foreign and Domestic Small to Medium Firms
As is usual at Tokyo Big Sight, there was much praise for the smoothly run tradeshow. Said Dr. Massimo Garaventa, General Manager of UT Europe, SRL (Italy), maker of personal and house care products, “this show is very well organized, the staff is good, and they even organized B2B meetings for us.” Besides business-to-business matching, the informative pre-show webinar was also an eye-opener for some. Said Ms. Vassilena Buhova of Red Gold Roses, Ltd. (England), “Yes, the B2B matching service was useful, but we found the webinar beforehand to be especially helpful. For example, we learned that visitors here prefer to sit and talk with the exhibitor at a separate, semi-private discussion table. So we made sure to have this setup in our booth.”
COSME Tech Displays the True International Flavor of the Cosmetics Industry
The cosmetics market is one of those special areas where even a smaller company can make a global mark, and even build global operations with unique cross-cultural flavors.
For example, Paris-based perfume maker Isabelle Dupont (France) was exhibiting at COSME TOKYO in the Turkish Pavilion. The business card of Mr. Ilker Demirkaya says that he is Export Manager of Giz Cosmetics, Ltd. (Turkey), “so that’s why we are in the Turkish Pavilion, but we are actually a part of Isabelle Dupont. Our factory is in Turkey where we make all our products.”
Ms. Buhova of Red Gold Roses explained their rationale for exhibiting. “We sense an opportunity in the underserved perfume market in Japan, which is focused on skin care and cosmetics, so there’s a gap we can fill.” Like Isabelle Dupont, Red Gold Roses is a truly international firm. “We are a London-based company, but my mother actually started the company in Bulgaria as a former stewardess who began supplying airport duty-free shops.”
Dr. Garaventa of UT Europe was delighted with the scale of the show. “We had no idea this show was so big, but really, Japan is the second largest market in the world. And none of our Italian competitors showed up! Yet we met people from all over the world, even Mongolia and Guatemala.”
Many exhibitors learn important facts during the show that have a direct impact on crucial business decisions. “The fact that there are so many foreign visitors at this show is good, since we’re contemplating overseas expansion” said Mr. Masayuki Ito, R&D Manager at Vitamin C60 BioResearch Corporation (Japan). Mr. Ito made some interesting observations about the marketing differences between Europe and Japan. “In Japan, the word nano, as in nano-technology or nano-particles, used in marketing, has a very positive connotation, but in Europe the opposite is true, probably due to a connection in people’s minds with GMO foods.”
COSME Tech is exactly the kind of place to pick up on such crucial tidbits. Mr. Siddharth Somaiya, Marketing Manager for Godavari Biorefineries, Ltd. (India), which makes biofuels and other products from renewable resources, expressed it best: “this show is a melting pot for various parts of the cosmetics industry. You get to meet people from so many different areas all in one place.”
COSME Tech 2017
(7th International Cosmetics Development Expo)
|Dates||January 23-25, 2017|
|Frequency||Annually (COSME Tech 7th time in 2017, COSME TOKYO 5th time in 2017)|
|Venue||Tokyo Big Sight, Tokyo, Japan|
|Exhibitor Totals||645 exhibitors|
|Visitor Totals||24,812 visitors|
|Ticketing||Free (visitor registration required)|
|Organizer||Reed Exhibitions Japan Ltd.|
COSME Tech Show Management