[Press Release] JETRO to Showcase 28 Japanese Lifestyle Companies at NY NOW 2016

Aug 10, 2016


Latest in Japanese innovative merchandise to be showcased at world’s premier gift show


New York, NY, July 29, 2016 -- JETRO, Japan External Trade Organization, is pleased to announce its participation for the 21st time since 2005 at NY NOW®, the Market for Home, Lifestyle + Gift (formerly New York International Gift Fair®), to be held August 21 - 24, 2016 at the Jacob K. Javits Convention Center in New York City.  For the purpose of promoting Japanese high-quality lifestyle products to the U.S. market, the Japan Pavilion will showcase 28 companies including 13 new participants:



Birdy Plan (Booth #3874)

Roses are red, maybe green, orange or blue, but are yours real and everlasting too? We specialize in design and production of preserved flowers. Please enjoy our real and everlasting flowers!  http://birdyplan.com


OHASHI (Booth #3876)

For over 60 years, OHASHI has been the leading manufacturer of traditional hand-crafted “Masu” boxes in Japan. They are made from recycled Japanese cypress, the wood of choice for the construction of ancient works of architecture such as the Horyuji Temple, the oldest wooden structure known to date in Japan. With a crisp fragrance and a simple and stylish design, these containers make a great addition to your interior.



KOTODO (Booth #3878)

Established in Tokyo in 1922, KOTODO has been producing tea canisters for nearly 100 years. From traditional Japanese styles to sleek, modern designs, KOTODO canisters are the ideal storage solution to protect your teas and stored goods from light, air and humidity. Canisters are available in a variety of sizes and feature an airtight cap with an additional interior lid for seamless and smooth sealing. Experience the quality and craftsmanship of KOTODO.  www.kotodocan.com


MATSUNOYA (Booth #3879) NEW

Not mass produced or pretentiously crafted, these daily goods created by small factories and artisans from natural materials are easy to use and reasonably priced. http://matsunoya.jp/?lang=en


Hirona Corporation (Booth #3880) NEW

We carry tools for creating party food and food decorations with “Fun and Surprise.” You can make party food with kids using our items safely, easily and cleanly. http://www.hironacorp.com/


MOHEIM (Booth #3881) NEW

After introducing its centerpiece “SWING BIN” in March 2015, MOHEIM has been greatly received as a quality lifestyle brand in and outside of Japan. Our beautiful and refined products will satisfy design aficionados and will never become obsolete.  http://moheim.com


monos (Booth #3882)

monos creates beautifully designed, handmade products from Japan that successfully combine form and function to make life a little more enjoyable. We strive to deliver Japan’s most innovative design products, from unique gifts to insightfully practical lifestyle items, all made with the utmost quality and attention to detail.  http://www.monosdesign.com


sola cube (Booth #3883) NEW

Sola cubes combine in myriad forms to inspire sensitivity and curiosity. We offer beautifully preserved plants, exquisitely set into 4x4 cm. acrylic cubes. Every Sola cube is carefully handmade by an experienced Japanese craftsman. We hope you enjoy them as interior decoration or gifts. http://usaginonedoko.net/en


Fujiwara Woodworking (Booth #3884)

Fujiwara Woodworking is devoted to producing kitchen items that make preparing daily meals an enjoyable experience. In Hyogo Prefecture, where the variety in temperature makes it one of Japan’s premium cypress growing regions, wood is carefully selected and slowly dried for six months to create superior material for craftsmanship. With the World Heritage site Himeji Castle nearby, Fujiwara artisans have produced timber products for hundreds of years, and today every one of our kitchen items is carefully handmade by craftsmen paying full respect to this tradition.  http://www.fujiwarawoodworking.com/en/


ASHIPITA (Booth #3885)

The revolutionary foot-stimulation product ASHIPITA promotes good health. It was developed with inspiration from Japanese traditional geta clogs and is produced under supervision of medical doctors. It works like a supporter, stimulating the foot comfortably without tightness, and allows for wearing shoes over the product. Fashionable designs by Swarovski or Decoration are also available to meet customers’ preferences. We have patent, copyright and FDA approval in America.  http://www.asipita.com/en/


Aoyoshi (Booth #3886) NEW

AOYOSHI has produced stainless steel houseware since 1955 in Tsubame, an area famous as a cluster for the industry. Our “VINTAGE” collection is an unprecedented line of tableware with a unique, “aged” look achieved by intentionally making scratches on stainless steel with our original surface finish technique, similar to jeans that are made to look worn. The contemporary and novel design was in the spotlight in MAISON&OBJET PARIS last January, and its popularity has spread around the world.  http://www.aoyoshi.co.jp/en/


MOKU (Booth #3888) NEW

We produce ergonomic products that help people work more comfortably in the modern world. Desktop Chair is a versatile stand for your iPad, and Desktop Stool helps you become more productive with your laptop. Our main users are creative workers in the areas of design, programming and academics.


p+g design (Booth #3972)

p+g design is our brand name for our silicone pouches. We are the originator of silicone pouches, and our "POCHI" has been well-received all over the world for its uniqueness and beautiful colors. Famous museum shops and leading department stores sell our items. As silicone is a water-shedding material, it's ideal for leisure activities at beach or poolside. http://www.pgdesign.com/overseas-customer


TAKENAKA (Booth #3973)

TAKENAKA supplies cute painted Bento Boxes featuring superior design. Our plastic Bento Boxes are microwave/dishwasher safe and promote good health and nutritional balance through small-portion sizing. Our shiny Bento Boxes are perfect for festively decorating your lunch table. 



Shibaful (Booth #3974)

We have made the world’s first “lawn mobile accessories brand,” featuring phone and other cases portraying parks around the world. Made with electrostatic flocking technology, and featuring Western-grass textured edges and sides, our cases become an oases for the mind in the busy city. Our cases feature perpendicular color patterns carefully themed after Central Park (NYC), Hyde Park (London) and Yoyogi Park (Tokyo) as new styles in our Parks Series. http://shibaful.com


Nawrap (Booth #3975)

Nawrap, a brand of cloths, towels and more, is brought to you by Maruyama Fiber Industry Co., Ltd., founded in Nara, Japan, in 1930. With our traditional weaving techniques and particular attention to design, function and color, our products have superior breathability and absorbability, and they dry quickly. Our fiber is made from traditional Japanese materials such as Binchotan and persimmon, which have anti-odor and anti-bacterial properties, making them very popular. http://www.maruyama-seni.co.jp/en/


Yamamoto Paper (Booth #3976)

At YAMAMOTO PAPER, we are paper experts and paper lovers. Since establishing our company in 1972, we
have spent a pleasant life among paper, and with over 2,500 varieties of paper in stock, our warehouse is a paper lover's paradise. Not being the typical paper company, we go beyond the usual paper products to produce and offer original and cool paper items. Come visit our booth so we can share with you our love for paper.


QUILY (Booth # 3977)

QUILY produces 3D Frames based on the concept "Ideal forms yet to be created."3D Frames are for displaying objects. For objects normally placed on flat surfaces, 3D Frames will give a whole new dimension. With 3D Frames you can display souvenirs, arts & crafts, shop decorations, interior decoration, gifts, and more.  http://quily.jp


PEN & DELI (Booth #3978)

Food for writing is food for thought with PEN&DELI's memo pads that look like food! Makes a great gift for the desktop or the kitchen. Wrapping paper to wrap food in "food" is available as well. Whichever design you choose—pizza, donut, pancakes, or more—PEN&DELI’s memo pads make a sweet gift.  http://www.pendeli.jp/en/


SANKYO TOYS (Booth #3979)

SANKYO Toys is proud to present Jabber Ball and Jabber Ball Jr. These fun and playful children’s toys shaped like animals make unique babbling sounds and engage kids by sticking out and retracting their tongues. The ball-like toy is made of soft plastic and is available in four different animal shapes.



MARUAI (Booth #3980)

Since 1888, MARUAI has been a respected producer of paper products in Japan. Adding modern elements to the Japanese tradition, MARUAI produces creative new products designed to please your family, friends and colleagues as you communicate with them. NuRIE is a giant canvas that allows children to color freely and playfully together. In addition to coloring, kids can search for alphabet letters from A to Z and numbers from 1 to 9 hidden in the art, or learn about sites on a map. Makes a great gift. http://maruai.co.jp/en/



This rainbow stick appears to be nothing more than a stick until you twirl it. That’s when the magic happens, as the stick makes perfect bubbles that don’t pop.  A variety of shapes in beautiful colors appear with a simple twirl between your fingers.  It’s the kind of gift you wanted your mom to get you as a child -- the mesmerizing treasure no one else in your neighborhood had.  http://www.777angel.com/


SHIBOI BAG (Booth #3982) NEW

Ando was established by Ichiro Ando in 1923 in Kyoto, Japan, and has been in the business of manufacturing products using the Japanese technique of shibori. ANDO CO., LTD. now produces traditional Japanese clothes and accessories, notably featuring the Shibori Bag, designed for daily use and made using the shibori technique. These handy bags expand from a very petite size and shape into a larger, convenient tote bag that one can reuse to carry shoes, groceries, shopping items, and much more.


KITPAS (Booth # 3983) NEW

Nihon Rikagaku has been making dustless chalk for 79 years and currently holds the top market share for chalk in Japan. Our products are favored by university professors, teachers and children alike for their ease of writing and variety of colors. Made from calcium carbonate and recycled scallop seashells, our chalks do not contain any dairy or eggs and are safe for children who may be allergic to them. Our newest product, Kitpas, is a completely dustless writing utensil that leaves no residue on your hands. The Kitpas writes vibrantly but can be easily erased with a damp cloth. The Kitpas is made of ingredients found in cosmetics and is safe for use by both children and adults. We have made an effort to employ people with intellectual disabilities for the past 57 years, and we are extremely proud to make the products we love with the people we care so much about. From our family to yours, we hope to inspire your creativity to write, draw, scribble, design and doodle with our products. http://www.rikagaku.co.jp/english/


% PERCENT (Booth #3984) NEW

Our products are painstakingly crafted one at a time by artisans in accordance with over 120 years of tradition in Japan’s best-known historic glove-making region, Higashi-Kagawa, Kagawa Prefecture. The thread’s self-heating process and the painstakingly “hand-chiseled” napping of the inner fabric yield a soft and pleasant feel. A seamlessly-knit product boasts a comfort and fit found only in non-sewn products and three-dimensional construction. http://www.percent-japan.com


365notebook (Booth #3985) NEW

365notebooks are produced by Shinnippon Calendar Co., Ltd., which was founded as a calendar and round fan manufacturing company in 1922. With approximately 30 million calendars produced a year, we are the most well-known calendar manufacturer in Japan. We have also recently begun producing unique stationery products. 365notebook is one of them. http://www.365series.net/en/index.html


cado (Booth #3986 – 3988) NEW

cado is a Japanese manufacturer of air treatment products, including the world’s top performing air purifiers, bacteria removing humidifiers, antibacterial and deodorizing dehumidifiers, and more. We strive to imbue our products with excellent technology and universal beauty. The synthesis of these two is what cado products are all about. http://en.cado.co.jp


HOFF (Booth #3987) NEW

Hoff was officially launched in 2012 when the shoe designer Junichiro Morinaga met Carding Leather. In traditional shoe manufacturing, some parts of the leather are discarded in order to ensure that the material maintains a consistent thickness. The discarded material we call “Carding Leather.” Impressed with its unique and distinctive qualities, we decided to utilize Carding Leather to produce simple and useful Hoff products.



NY NOW®, the Market for Home, Lifestyle + Gift

NY NOW is the leading market for home and lifestyle products. NY NOW features three collections - HOME, LIFESTYLE and HANDMADE - that extend throughout the Javits Convention Center in New York City. It’s the premier market for all that’s new and on trend in specialty retail. NY NOW is produced twice annually by Emerald Expositions and is open to the trade only. www.nynow.com


Japan Pavilion at NY NOW® Summer 2015                                                                        

Dates:              August 21 - 24, 2016                                      

Hours:              9:00am - 6:00pm (August 21 - 23)

                        9:00am - 2:00pm (August 24)             

Location:          Booth #3989 / Level 3

                        Jacob K. Javits Convention Center

                        655 W34th St., New York, NY 10001


Japan External Trade Organization (JETRO)

JETRO is a government-related organization that works to promote mutual trade and investment between Japan and the rest of the world. Originally established in 1958 to promote Japanese exports abroad, JETRO's core focus is helping small to medium size Japanese firms maximize their global export potential and promoting U.S. companies set up an office in Japan. Our eight North American branches are located in Atlanta, Chicago, Houston, Los Angeles, New York, San Francisco in the U.S. and Toronto, Vancouver in Canada. www.jetro.go.jp